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The Amazon Strategist Show
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!
Episodes
132 episodes
Why Most Amazon Ads Never Scale Profitably
Most Amazon sellers think low ACOS means success.Elizabeth Greene says that’s exactly why many brands get stuck.In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down the real reason...
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Everyone Is Using AI Wrong for Amazon Ads
AI is everywhere in Amazon selling.But most sellers are using it completely wrong.In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down what AI can actually do for Amazon ads — and ...
Stop Relying on Amazon FBA in 2026 (You’re Losing Money) | Supply Chain Secrets
Amazon FBA isn’t as simple as it used to be.In this episode, John Cavendish talks with Burak Yolga (Co-Founder & CEO of Forceget) about why relying only on Amazon’s ecosystem could be costing you serious money — and what smart selle...
Why 25% of Amazon Sellers Are Quitting (And How to Survive)
Amazon sellers are facing a brutal reality in 2026:Rising shipping costs. Higher FBA fees. Shrinking margins.In this episode, John Cavendish sits down with Burak Yolga, Co-Founder & CEO of Forceget, to...
Amazon Product Strategy: When to Launch New SKUs vs Scale Existing Ones
Most Amazon brands don’t fail.They plateau.In Part 2, John Cavendish sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down why growth slows down and what brands must do to keep scaling.Fro...
How to Test & Launch Winning Amazon Products (Before You Scale)
Most Amazon sellers don’t fail because of ads.They fail because the product isn’t good enough.In Part 1, John sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down how top brands actually develop, tes...
How Amazon Sellers Pay Less Tax (Cash vs Accrual Explained)
Most Amazon sellers don’t have a tax problem.They have a timing problem.In Part 2, John continues the conversation with Matt Remuzzi, Owner of CapForge Accounting, breaking down one of the most important concepts in ecommerce fi...
Amazon Seller Taxes: Why AI & Generic CPAs Cost You Money
AI is powerful.But when it comes to your finances, it can cost you a lot more than you think.In this episode, John Cavendish sits down with Matt Remuzzi, Owner of CapForge Accounting, to break down why Amazon sellers should be c...
How to Get Your Product Into Retail Stores (Costco, CVS, Walmart)
Getting your product into retail stores is not magic.It’s a numbers game, a conversion game, and a process that takes time.In Part 2, John Cavendish continues the conversation with Talor Ofer, Founder of Retail Empire, who has h...
AI Just Unlocked 29,000 Retail Opportunities for Amazon Sellers
AI is changing how brands discover retail opportunities.In this episode, John Cavendish sits down with Talor Ofer, Founder of Retail Empire, to explain how AI tools are helping Amazon sellers uncover 29,000+ retail channels across the U...
Why Your ROAS Is Wrong in 2026: Amazon LTV Strategy, Profitability & AI Myths
Most Amazon sellers optimize for the first sale.That might be costing you serious growth.In Part 2, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how Amazon sellers should think about:• Lifeti...
Amazon vs TikTok Shop vs Walmart in 2026: Where Should Sellers Launch First?
Is Amazon still the best place to launch a product in 2026?In this episode, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how marketplace strategy is shifting, and why more brands are questioning whether Amazo...
How Fulfillment Impacts Amazon Rankings, Prime Eligibility & Profit
What you will learn in this episode• How Amazon fulfillment performance impacts ranking and visibility• Why communication failures are the biggest 3PL red flag• What accuracy standards top 3PLs must hit to stay competitive• ...
Amazon FBA vs FBM in 2026: How Smart Brands Avoid Storage Fees and Stockouts
Amazon used to reward sellers who sent massive amounts of inventory into FBA.That era is over.In Part 1 of this podcast, John Cavendish sits down with Mark Becker, CEO and Co-Founder of G10 Fulfillment, one of the longest operat...
How to Recover a Crashed Amazon Listing (Ranking, Suppression & Relaunch Strategy) | Part 2
Most Amazon sellers think once a listing crashes, it is game over. That is not true.In Part 2 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down how experienced sellers actually ...
Amazon Product Launch Strategy That Actually Ranks Keywords (Part 1)
Most Amazon sellers fail at product launches because they chase tactics instead of following data.In Part 1 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down the foundations of a success...
Amazon Sellers: Why Scaling Fails Without Clean Product Data
Many Amazon sellers focus on ads, rankings, and traffic but overlook the one system that holds everything together: product data.In this episode, John Cavendish sits down with Sascha Dobbelaere, founder of OneSila, to break down why poo...
The Missing Piece in Scaling Your Amazon Business
Scaling an ecommerce business should not come at the cost of burnout, misalignment, or losing yourself in the process.In this episode, John talks with Daphne Bravo, a former corporate retail buyer who left the traditional retail world t...
The Product Data Mistake Killing Amazon Sales
In this episode, John interviews Sascha Dobbelaere, the founder of OneSila, a SaaS product designed to help e-commerce businesses manage their product information more effectively. Sascha shares his journey from a family-run pet accesso...
How to Build an Aligned Brand Without Burnout
What if scaling your business didn’t mean burning yourself out or disconnecting from who you are?In this episode, John Cavendish sits down with Daphne Bravo, a former corporate retail buyer who transitioned into spiritual entrepreneursh...
Start a US Business From Anywhere: DOOLA CEO Explains Everything
In this episode, host John Cavendish sits down with Arjun Mahadevan, CEO & Founder of DOOLA, to break down what ecommerce sellers need to build a legitimate, scalable US business—whether you're selling on Amazon, Shopify, or expanding into ...
Why $0–100K Is the Most Important Stage for Amazon Sellers
In this episode, John chats with Arjun Mahadevan, CEO and Founder of DOOLA, discussing the importance of LLC formation, bookkeeping, and tax obligations for entrepreneurs, especially international founders. Arjun emphasizes the concept of a 'bu...
Struggling with Amazon catalog management or listing update issues?
In this episode, we'll dive deep into the importance of properly organizing and maintaining your Amazon product listings so your products stay active, compliant, and converting.You’ll learn how to fix common catalog problems, optimize y...
Is This the End of Amazon Dominance? | Why Sellers Are Losing Margin
Is Amazon’s golden era for third-party sellers coming to an end?In this episode, we’re joined by Seth Hurd, CEO of Brand Expand to talk about the shifting landscape of Amazon FBA. From tightening margins to the growing need for brand in...
SEO for Amazon Sellers in 2025: Surviving Google’s AI Overviews
Wondering if SEO still matters in 2025 — especially when AI Overviews and Amazon algorithms are changing fast?John and Steven (founder of Trio SEO) uncovers the truth about modern SEO for Amazon sellers and eCommerce brands.Dive...