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The Amazon Strategist Show
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!
The Amazon Strategist Show
The Product Data Mistake Killing Amazon Sales
In this episode, John interviews Sascha Dobbelaere, the founder of OneSila, a SaaS product designed to help e-commerce businesses manage their product information more effectively.
Sascha shares his journey from a family-run pet accessories business to creating a software solution that addresses the challenges of product data management. They covered the importance of accurate product information, the role of technology in e-commerce, and strategies for expanding into international markets.
Key Takeaways:
- Sascha emphasizes the need for practical strategies in e-commerce.
- OneSila helps manage product data quality across multiple platforms.
- The transition from B2B to M2C can be challenging but rewarding.
- Product information is often overlooked in favor of marketing efforts.
- AI can enhance product data management and streamline processes.
- Preparation is crucial when importing large catalogs of SKUs.
- Companies struggle with translating product information for different markets.
- Effective product management can lead to increased sales and customer trust.
Connect with Sascha and OneSila:
Website: http://onesila.com
LinkedIn: https://www.linkedin.com/in/saschadobbelaere
Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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