Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#9 | Sarah Din, Unbabel
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Season 1
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Episode 9
Subjectivity bleeds into a lot of messaging development.
“I don’t like this word.”
“I think we should say this instead.”
“What about ‘accelerate growth’?”
Opinions are everywhere. And while they’re valuable, they can also derail the process that leads to GOOD messaging.
It’s a challenge that Sarah Din, VP of Product Marketing at Unbabel, knows well.
Here, Sarah offers awesome, detailed advice on how to navigate subjectivity and get buy-in by rooting your strategy in research and testing.
This and so much more PMM gold in this episode.