Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Podcasting since 2022 • 30 episodes
Adventures in Messaging
Latest Episodes
#30 | Jason Gatoff, Pendo
It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win.Differentiating your company within an emerging category can be just as powerful.
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Season 2
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Episode 15
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12:44
#29 | Jiong Liu, Okta
Sometimes product marketers have to launch a little early. Sometimes they have to launch a LOT early 🙂 So how do you create a positioning and messaging strategy for a product that isn’t fully formed or completely understood? When y...
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Season 2
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Episode 14
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11:44
#28 | Jordan Greene, Outreach
Not enough people talk about using your intuition during messaging development. Because it’s a total secret weapon.The best product marketing teams have a gut sense about which messages will land with their customers, resulting in stron...
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Season 2
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Episode 13
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15:08
#27 | April Rassa, HackerOne
How do you bridge the gap between your product today and the vision for tomorrow?Pretty much every high-growth startup faces this messaging challenge: striking the balance between “what is” vs “what could be.”Luckily, awesome ma...
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Season 2
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Episode 12
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11:40
