Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#10 | Jeffrey Vocell, Iterable
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Season 1
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Episode 10
Every product launch has to land. The stakes are high for product marketers and the pressure is real.
That’s when you REALLY want messaging research in your corner saying: “We prepared for this. We got this!”
Because without understanding exactly how customers are using your product, how it fits into their day, and the true value it offers, your messaging could fall flat.
The awesome Jeffrey Vocell, Director of Product Marketing at Iterable, has seen his fair share of launches in 11 years as a PMM. In this episode, he shares his approach on how to nail every one, as well as some, plus his approach to creating better personas.