#18 | Kevin Garcia, Retool

Research does more than just inform product positioning and messaging — it helps build conviction around how to move forward as a company.

The key is to ask specific and nuanced questions; listen to what the research is telling you; and pivot accordingly.

In this episode, Kevin Garcia, Head of Product Marketing at Retool, offers awesome advice on how to approach research with an open mind and rigorous practices like:

--- How to define the scope of your research based on time, goals and priorities.

--- Why you should always connect research findings to business value.

--- And a simple weekly habit to build your customer intuition over time.

Kevin’s background in Cognitive Science gives him a wonderfully scientific — yet simple — approach to tackling research, and you’ll want to hear what he has to say.