Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#20 | Derek Frome, Ouster
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Tom
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Season 2
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Episode 5
When it comes to category creation, success lies in intimately knowing your product and the market, and then getting creative with that knowledge.
In this episode of Adventures in Messaging, Derek Frome, Head of Marketing at Ouster, will get into detail about the category creation process he’s used in his past few roles, including his current company which just went public.
He’ll also touch upon where to test your messaging, how to identify good versus bad feedback, and how to enable sales in a technical space that doesn’t follow the traditional top-down sale.