Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#21 | Caroline Walthall, Quizlet
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Season 2
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Episode 6
Product Marketers face the challenge of finding the perfect balance for their messaging, identifying which details illuminate the message and which ones just create extra noise.
Caroline Walthall, Head of Product Marketing at Quizlet, has a few methods for narrowing it down.
In this episode, she’ll share the platforms she uses for effective message testing and detailed customer research.
She’ll also share advice she’d tell her younger self when it comes to adapting a test-and-learn mindset.