Adventures in Messaging

Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)

All Episodes

Adventures in Messaging

#22 | Jeff Beckham, Mixpanel

August 31, 2022 • Season 2 • Episode 7

This may sound like heresy, but there are times when speaking to high-level business value isn’t necessarily the best way to go.

Like when your buyer isn’t responsible for those top-level business metrics.

Or when messages like “reduce costs” or “increase revenue” are a dime a dozen in your space.

In this episode of Adventures in Messaging, Jeff Beckham, Head of Product Marketing at Mixpanel, shares advice on how to message your product’s true differentiation, including:

--- How use cases can help your product stand out in crowded markets

--- Hitting the sweet spot between features and business value in your messaging

--- When to break the “never use acronyms” rule

I love Jeff’s strong opinions on messaging, including several marketing phrases that simply need to go.