Adventures in Messaging

Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)

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Adventures in Messaging

#27 | April Rassa, HackerOne

September 05, 2022 • Season 2 • Episode 12

0:00 | 11:40

How do you bridge the gap between your product today and the vision for tomorrow?

Pretty much every high-growth startup faces this messaging challenge: striking the balance between “what is” vs “what could be.”

Luckily, awesome marketing leaders like April Rassa, VP of Product Marketing at HackerOne, have been there, done it, and developed a simple framework for it.

In this episode of Adventures in Messaging, we dig into April’s approach, the real-life experience that inspired it, some practical pointers on how to pull it off, and more. Including:

--- How to create messaging for a product that isn’t quuuite ready for the marketplace yet 🤪
--- Why there’s opportunity in chaos