Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#30 | Jason Gatoff, Pendo
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Season 2
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Episode 15
It feels like every startup wants to create a new category.
Category creation has become the holy grail — but it’s not the only way to win.
Differentiating your company within an emerging category can be just as powerful.
(And it’s not all on you to explain what your new category means.)
In the final episode of Season 2, Jason Gatoff, VP of Product Marketing at Pendo, shares a ton of great advice, including:
--- Why colleagues and key stakeholders should be part of your messaging journey
--- How to level up your messaging by collaborating with your content and brand teams
--- Why you should never call your company a leader (leave that to the analysts and review sites)