Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#11 | Judy Abad
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Season 1
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Episode 11
With spells at WhatsApp, Slack, Instagram and Facebook, Judy Abad’s resume reads like an iPhone home screen. 😉
She knows what serious demand feels like — the twists, the turns, the thrills — and it’s given her a unique perspective on taking popular products with clearly-defined users to a wider global audience in a short amount of time.
In this episode, Judy talks about how to broaden your message to go enterprise and expand into new verticals, regions and audiences.
I love how her experience at the biggest names in global tech is still incredibly relevant for startups of all shapes and sizes, and you will too.