Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#12 | Daniel Palay, SignEasy
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Season 1
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Episode 12
The best messaging gets into your buyer’s head. It connects the dots between their world and your product.
Personas can help you get there. But not if you retrofit them into your own product narrative.
In this episode, Daniel Palay, Head of Product Marketing at SignEasy, talks about how your narrative should fit into what your customer is thinking about
He discusses infiltrating your buyer’s thoughts (“The Inception Moment”), triggering their sense of ambition or self-preservation, and crafting a narrative that truly matters to them.
Great tips on how to have more relevant, important conversations with your customer.