Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#14 | JD Prater, AWS
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Season 1
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Episode 14
It’s one thing to get asked to position and message a small new feature.
But what do you do when the CRO asks you to lead the charge on new positioning, messaging and competitive differentiation for the entire company? In your first few months on the job?
First, you jump up and down with excitement. (Because this is a product marketer’s dream, right?)
Second, you get out there and research (like you’ve never researched before) and bust your ass for weeks on end to get it right.
In this episode, JD Prater, Global Head of Product Marketing at AWS Activate, tells the story of his meatiest messaging initiative during his time at Quora.
Spoiler alert: There were thrills, breakthroughs and head nods :)