Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#15 | Mary Sheehan, Abobe
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Season 1
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Episode 15
So much goes into creating new positioning and messaging.
You have to decide who you want to be as a company. You have to get alignment across different teams. You have to understand what your customers think.
Then you have to find the right words to bring it all together!
In this episode Mary Sheehan, Head of Product Marketing at Adobe Ad Cloud, breaks down her process for creating a new messaging strategy, including:
-- Surveying internal stakeholders (and creating lovely word clouds).
-- Developing a messaging house and positioning statement.
-- Creating website and ad mock-ups to test messaging with customers.
This and much, much more :)