Adventures in Messaging
Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
Adventures in Messaging
#13 | Savita Kini, Cisco
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Season 1
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Episode 13
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At what stage of product development should product marketing be brought in?
When should you start creating and testing messaging for a new product?
Savita Kini, Director of Product Marketing at Speech A, Cisco, has worked in engineering and marketing at companies of all shapes and sizes.
And she believes both sides should begin the product innovation journey together.
In this episode, Savita explains why having marketing’s influence from the get go makes for the creation of a better product.