Content Bounce House
You aren’t alone: Other content marketers are probably struggling with the same stuff you are. Join us for group therapy in the Bounce House. The Content Bounce House is for anyone and everyone who leads a content team, even a team of one. (And since the walls are fully inflatable, it’s safe to bang your head against them.)
Content Bounce House
Melissa Zehner, Director of Content at Foundation Marketing
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Ryan Sargent
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Episode 8
"The idea is to really determine outcomes first. Do you wanna build your brand? Do you wanna drive website traffic? Are you looking to engage more people on social media? Once you have those outcomes identified, then it's really easy to reverse engineer a strategy and figure out what you need to be doing or what levers you need to pull to make that happen."