Content Bounce House
You aren’t alone: Other content marketers are probably struggling with the same stuff you are. Join us for group therapy in the Bounce House. The Content Bounce House is for anyone and everyone who leads a content team, even a team of one. (And since the walls are fully inflatable, it’s safe to bang your head against them.)
Episodes
22 episodes
Mark Rogers, Director of Content Marketing at Freshpaint
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
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Episode 22
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29:27
Cari O'Brien, Founder at Custom Content Solutions
"I have a visceral reaction to people who say, AI won't take your job. It's people who know how to use AI that will take your job. AI is absolutely tearing apart the content world right now. I don't think it will stay this way forever. I think ...
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Episode 21
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27:40
Caitlin Burns is Back!, Content Lead at Dovetail
"Preserve your time for what you can do that ChatGPT can't. Strategy, creative thinking, internal cross-collaboration, education…and if you can use ChatGPT to have even more output and be even more productive, it’s only going to help you and he...
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Episode 20
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28:44
Alli Tunell, Senior Growth Marketing Manager at Teal
“I think once you test [AI] out and see it for yourself and see how much faster it makes you and see that you're not being replaced, you’re just being enhanced, you feel really good about it.”
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Episode 19
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39:45
Jess Cook, Head of Content at LASSO
"Sometimes in B2C you get to be a little more clever than clear, and I think that's flipped in B2B, but I don't think that has to mean boring."
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Episode 18
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32:22
Meisha Bochicchio, Senior Content Marketing Manager at Goldcast
"You have to have a point of view, an opinion, something original to say. It can't just be ten things you need to know about webinars. That won't cut it. Give me something useful in value, and give it to me quickly. "
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Episode 17
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33:17
Ronnie Higgins, Director of Content at OpenPhone
"That is what brand is, it’s every interaction. It says something about you. And if your content is saying the same thing that everyone else's is saying, then you don't have a brand, you just have content. It's just noise."
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Episode 16
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34:44
Eric Doty, Content Lead at Dock
“Take what your interests are or the sort of marketing things you're used to in your hobbies, whether that's YouTube streams or TikToks, and then bring that into your own personal brand. What are you uniquely able to do that other people aren't...
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Episode 15
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40:55
Suzanne Whitney, Director of Marketing & Communications for Boys & Girls Clubs of Metro Denver
"In terms of making your team feel like they're not being micromanaged and like I'm not gonna nitpick them, a lot of it comes back to trust, and I like hiring people who are smart and thoughtful and that I trust. And trust doesn't happen in a d...
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Episode 14
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35:42
Samantha Lefave, Content Marketing Manager at Evolve
“Just because something has thousands upon thousands of searches a month doesn't necessarily mean that's the best thing for you to go after. That content topic that gets 15, 20 searches a month might be the better play because you know that tha...
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Episode 13
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35:37
Kameron Jenkins, Content Team Lead at Shopify
“Until the robots can go out and have their own lived experiences, they gain sentience and start a brick and mortar store, I'm not too worried about them being able to take over that aspect of the content. Maybe they can help speed up the very ...
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Episode 12
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39:04
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Joel Klettke, Founder of Case Study Buddy
“One of the things we like to do is go beyond the KPIs, the metrics, to talk about the impact of those results. What did it mean that they got 10% more traffic? What was made possible by that? What did it change for them?”
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Episode 11
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38:45
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Sam Butterworth, Copy Team Lead at Aira
“All we really focus on is writing for the user. You know, trying to help the reader, find out whatever they wanna find out or solve, and solve the problem that they have.”
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Episode 10
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29:19
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Chris Hutchins, Director of Content Strategy at 6sense
“I think that, generally speaking, the thing that I'm most heartened by and what I think is most important about this particular content strategy, which is driven by the message proceed with confidence, is that it goes against the grain of the ...
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Episode 9
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40:52
Melissa Zehner, Director of Content at Foundation Marketing
"The idea is to really determine outcomes first. Do you wanna build your brand? Do you wanna drive website traffic? Are you looking to engage more people on social media? Once you have those outcomes identified, then it's really easy to reverse...
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Episode 8
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39:43
Emily Triplett Lentz, Senior Manager of Brand & Content at Calendly
"Sometimes the creation of a brief can take almost as much time as just writing the dang thing yourself."
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Episode 7
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37:14
Jimmy Daly, Founder of Superpath
"The sooner that marketers can appreciate that the only reason their job exists is to make sales easier, the better they'll be at their job."
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Episode 6
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43:57
Caitlin Burns, Head of Content at HealthMatch
"We measure input rather than output. We measure things that are in our control. ...Things like sessions and impressions and clicks, we measure them for sure, but we understand that the input is more important there and that often if we're seei...
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Episode 5
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32:19
Tommy Walker, Founder of The Content Studio
"The metaphor that I like to use is operating less like an assembly line, which is what a lot of companies would kind of think of, and more like a Formula One pit crew."
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Episode 4
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41:14
Chris Cooper, Content Marketing Director at EverCommerce
"When I was teaching writing, I started every writing lesson with audience and purpose because kids needed that. And that's the first thing that shows up in my briefs as well: Who is it for? And what are we trying to do?"
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Episode 3
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36:56
