Freelancer Training on How to Find Direct Clients

Ep 45. 🚨 The #1 SEO Mistake Translators Keep Making

Subscriber Episode • • Jason Willis-Lee • Episode 49

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One of the biggest blind spots I see among freelance translators?

 A beautiful website... with no traffic.

If you’re not actively driving eyeballs to your site, it’s like building a storefront in the middle of a forest—and then wondering why no one walks in.

🔍 Without a strong on-page SEO strategy, you're basically wearing Harry Potter's invisible cloak.

 If prospects can’t see you, how can they buy from you?SEO is not optional—it’s foundational.

Done right, it builds a steady stream of warm, inbound leads for your translation business. And as I often say:

Everything flows downstream of lead generation.

Here are three key SEO elements you must optimise:

📌 Title Tags

  • Unique to each page
  • Include relevant keywords
  • Keep under 60 characters

📌 Meta Descriptions

  • Appear in search engine results to describe your content
  • Write unique, compelling copy with keywords
  • Limit to 160 characters

📌 Headers (H1, H2, H3)

  • Organise your content clearly
  • Improve both user experience and search visibility

đź“„ Download the Free On-Page SEO Worksheet:

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