Ep 54. 🎙️ Designing a Career Outside the 9 to 5 — with Anna Lundberg

This week on Freelancer Training on How to Find Direct Clients, I had the pleasure of speaking with Anna Lundberg, founder of OneStep Outside, author of Leaving the Corporate 9 to 5 and Outside of the 9 to 5, and host of the Reimagining Success podcast.

Anna helps experienced professionals break free from the corporate grind to build careers—and lives—filled with freedom, flexibility, and fulfilment.

Based on the south coast of England, where she lives with her two young children, Anna brings deep insight into what it means to intentionally design your work and life outside conventional models.

💡 Key Takeaways from Our Conversation:

✅ Your "big why" plays a pivotal role in shaping long-term career satisfaction
✅ The pandemic shifted how we view work-life balance and the culture of "busy"
✅ Embracing identity shifts at work can lead to powerful, positive change
✅ You must clearly define your audience and value proposition to grow a meaningful business
✅ Tools like Otter.ai, Rev.com, and Castmagic can help streamline your content creation through transcription and repurposing

🎬 Oh, and we also geeked out over the Hitchcock classic North by Northwest (1959)—because sometimes pop culture gives us the best metaphors.

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