Freelancer Training on How to Find Direct Clients

Ep 65. 🎙️ From Corporate Career to Consulting Success — with David Shriner-Cahn

• Jason Willis-Lee

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This week on Freelancer Training, I had the great pleasure of speaking with David Shriner-Cahn—former chemical engineer turned business strategist, podcast host, and sought-after consultant for high-performing professionals making the leap from corporate careers to entrepreneurship.

David is the founder of Smashing the Plateau, a podcast and online community designed to support professionals navigating the shift into business ownership. Named a “Podcast To Power Up Your Ultra-Lean Business” by Forbes and recognised by Inc. Magazine as an Entrepreneur Who Will Change the Way You Communicate, David shares proven frameworks, grounded insights, and a deep understanding of what it takes to build a purpose-driven business.

đź’ˇ Highlights from Our Conversation:

 âś… Create a clear goal statement rooted in what matters most to you
âś… Work in 90-day business sprints to drive measurable, focused progress
✅ Upselling is easier than constant client acquisition—nurture existing relationships
âś… Offer tiered pricing to improve conversions and appeal to different client needs

Whether you're just leaving corporate life or building momentum in your business, David’s guidance is practical, encouraging, and grounded in decades of experience.

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