Freelancer Training on How to Find Direct Clients
🚀 Welcome to the How to Find Direct Clients Podcast – your go-to resource for ambitious translators looking to level up their careers!
🎯 Why Tune in?
Grow Your Client Base: Learn proven strategies to attract more direct clients and secure steady work.
Boost Your Professional Growth: Expert interviews and solo episodes tailored to early-career language providers making 3k or less a month.
Maximize Your Potential: Discover how to optimize workflows, embrace technology, and develop skills that set you apart in a competitive industry.
Build Your VIP Network: Connect with like-minded peers and expand your professional circle to unlock new opportunities.
Overcome Challenges: Gain valuable insights to navigate obstacles, achieve your goals, and become a sought-after freelance translator.
✨ This podcast is for YOU if you're ready to invest in your career growth, learn from experts and take your translation career up a notch!
Hit the + button in Apple podcasts/iTunes or SUBCRIBE in Spotify to be notified as soon as new episodes drop.
Subscribe to our show here:
https://www.buzzsprout.com/2025705/subscribe
Freelancer Training on How to Find Direct Clients
Ep 68. Gareth Everson Reveals How a Summery Glass of Iced Lemonade Can Spark Your Marketing Efforts
This week on the podcast I caught up with systems marketing expert Gareth Everson.
Gareth helps solopreneurs small business owners to fix their lead and sales funnels using CRM and sales and marketing automations. Whether you're adding systems to your business for the first time, or are getting poor results by doing it yourself or hiring the wrong person to do it the first time around, Gareth is great at working with you to address the challenges that you face.
Here are a few notable nuggets from our wide-ranging conversation:
Systems marketing is management of sales and marketing processes more effectively and in a more automated way.
Only 3% of website visitors who discover you are ready to buy from you immediately. A lot of your leads fall through the cracks.
The corporate lifestyle is not for all of us and can lead to loss of family connection. Gareth is now a corporate refugee focused heavily on business technology.
Glossary of terms used in this episode
Education marketing – a 90-120 day automated marketing process that sends email out giving prospects insights into how to solve their problems
Chat widget– consider using an all in one CRM e.g. Go High Level (not an affiliate link). Prices from $97 p.m.
Recurring revenue is synonymous with leveraged income (some work upfront then revenue comes in automatically).
If you’re not hitting your intentional goals set PIVOT to find your ideal clients and do the type of work you want to. This was commonplace in the pandemic.
Product-market fit. Think about how you can tweak this to tailor your offer to your target audience.
Closing thoughts:
Get out there and share your content
Follow up and nurture your leads
Ask for the review, testimonial or recommendation
Books recommended
They Ask, You Answer by Marcus Sheridan
The Content Fortress by Martin Hunbach and Lindsay Cambridge
The E-myth Revisted by Michael E. Gerber
The Automatic Customer by John Warrillow
Built to Sell by John Warrillow
Grab your headset and please enjoy this very informative episode!
✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback.
Just tap the ⭐ at the top of our show page and let us know how we’re doing.
Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below.