Freelancer Training on How to Find Direct Clients
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Freelancer Training on How to Find Direct Clients
Ep 69. Business Mentor and Online Business Owner Trudy Rankin Shares Essential Career Tips on Business Building
This week I was delighted to catch up with my business mentor Trudy Rankin from The Online Business Liftoff.
Trudy is a quiz marketing expert and helps service providers and solopreneurs build out quizes to interact with their audience.
Quiz marketing is a really great way for us as freelance service providers to attract clients and get client leads. Remember what I always say, everything comes downstream of lead generation (no leads means no sales).
A big myth to bust is that quizzes are all fluff and all about questions like What kind of Disney princess are you?
Wrong! Quizzes are excellent to build out a robust sales funnel, teach people something new and gets people thinking of their next step along their business journey.
They can be used in varying shapes and forms but it really depends on the type of business and ideal target customer (avatar).
e.g. an online presence agency working for busy tradespersons would be the intermediary quiz designers.
A quiz benefits both the person taking the quiz and helps them take a step forward in their business journeys by breaking down barriers and crushing objections.
For the quiz provider it helps us attract the right clients, repel the wrong clients and segment the client pool. The quiz can offer what people need right now in their business journey.
Tools and links mentioned in this episode:
Otter software for transcribing audio
Convert box for website popups
Freelance writers online website (snoop the site’s paid jobs page)
If you haven't already done so take my own freelance translator quiz here (takes under 3 minutes)
Want to design your own audience quiz? Sign up for simple quiz building software score app here:
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