Ep 69. 🎙️ Smarter Lead Generation with Quiz Marketing — with Trudy Rankin

This week on Freelancer Training, I was delighted to reconnect with my business mentor, Trudy Rankin—founder of The Online Business Liftoff and a leading expert in quiz marketing.

Trudy helps service providers and solopreneurs create strategic quizzes that engage audiences, segment leads, and move prospects along the buyer journey. If you're a freelancer looking to generate qualified leads without cold outreach, this episode is for you.

💡 Why Quiz Marketing Works for Freelancers:

✅ It attracts the right people—and gently repels the wrong ones
✅ It builds trust, teaches something new, and guides users to their next step
✅ It serves as the entry point to a robust sales funnel, not just a gimmick

One of the biggest myths? That quizzes are all fluff (think: Which Disney princess are you?).

The reality? A well-crafted quiz is a high-converting, insight-driven tool that can transform how you generate leads and engage with your audience.

🧠 Key Insights from This Episode:

• How quizzes can break objections and help users gain clarity in their journey
• Why quiz design must reflect your ideal client avatar
• How agencies can build quizzes for niche audiences (e.g. tradespeople, translators)
• The benefit of quiz funnels for list-building, segmentation, and conversions

🔧 Tools & Resources Mentioned:

• Otter.ai – Audio transcription software
• ConvertBox – Website pop-up tool for lead capture
• Freelance Writers Online – Paid gigs section worth exploring
• ScoreApp – Easy-to-use quiz-building software
• 🎯 Take my own Freelance Translator Quiz (takes under 3 minutes): 
• 🛠️ Want to build your own quiz? Start with ScoreApp here

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