Freelancer Training on How to Find Direct Clients
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Freelancer Training on How to Find Direct Clients
Ep 70. Why do we Find SEO so Difficult? Barb Davids Tells us it Really Isn’t!
Why do we find SEO so difficult? Barb Davids tells us it really isn’t!
We misunderstand SEO but it’s really not rocket science. It matches up closely with our content marketing and is not going anywhere anytime soon.
- Organic lead gen and SEO
Don’t just publish a website and expect people to find it. Use a blogpost strategy and bake lead magnets into them. Build out an e-mail list in exchange for the free asset.
- Free and paid keyword research tools
There are lots of free tools that have daily limits. Keywords planner exists inside Google ads and is an independent tool. It doesn’t give you info on number of searches.
Keywords everywhere is a chrome extension and you can buy up to 10 credits. You get info on the competition level and you see the top keywords for any page.
Make sure you know WHO you are targeting and exactly WHAT phrases those prospects are using. You can then look at the ranking of those phrases to work out what to talk about in your blog content.
- Google indexing
Use site:yourdomain.com to view your site map and the H1-H6 headings and meta descriptions for your website.
My own google sitemap is site:entrepreneurialtranslator.com. I now have almost 200 pages indexed.
Write blogposts at least 800 words long (better still 1000-1200 words).
Don’t forget to add keywords to your image alt text field.
I use the Yoast plugin for my own website.
Book recommendation
Simple marketing for smart people by Billy Broas
Want to kickstart your own SEO strategy? Swipe my free onpage SEO worksheet:
To see how I can help you move forwards faster take my freelance translator 2 minute quiz:
Connect with Barb and her work on her website.
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