Ep 70. 🎙️ Why SEO Doesn’t Have to Be So Hard — with Barb Davids

In this week’s episode of Freelancer Training, I sat down with Barb Davids, SEO strategist and founder of Compass Digital Strategies, to demystify one of the most misunderstood topics in online marketing: Search Engine Optimization.

Spoiler alert: SEO isn’t rocket science.

Barb breaks it down in simple, practical terms—and shows how SEO closely aligns with content marketing and organic lead generation.

💡 Key Insights from the Episode:

🌱 SEO & Organic Lead Gen

✅ Don’t expect traffic just by publishing a website.
✅ Use a blog strategy and embed lead magnets into posts.
✅ Exchange value (like a free download) to grow your email list.

🔍 Free & Paid Keyword Research Tools

• Google Ads Keyword Planner – Free tool, helpful for brainstorming, but limited insights
• Keywords Everywhere – Chrome extension with paid credits, shows competition level and top-performing keywords per page
  🧠 Pro tip: Know who you’re targeting and what exact phrases they’re using—then build blog content around those search terms.

🧭 Google Indexing & Site Structure

Use site:yourdomain.com to see what pages Google has indexed and how your meta titles, headers (H1-H6), and descriptions appear in search.

📌 For example, try: site:entrepreneurialtranslator.com
 (My own site now has more than 200 indexed pages)

✍️ Quick Blog SEO Tips

• Aim for 800–1200 word blog posts
• Add target keywords to image alt text
• Use the Yoast SEO plugin (I do!)
• Stay consistent—SEO is a long game

📚 Book Recommendation:

Simple Marketing for Smart People by Billy Broas

🛠️ Ready to Kickstart Your SEO?

📄 Download my free on-page SEO worksheet:
🎯 Take the Freelance Translator 2-Minute Quiz: 

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