Freelancer Training on How to Find Direct Clients
🚀 Welcome to the How to Find Direct Clients Podcast – your go-to resource for ambitious translators looking to level up their careers!
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Freelancer Training on How to Find Direct Clients
Ep 93. How Alex Sanfilippo Built Podmatch and How Podcast Visibility Can Help Freelance Translators
In this episode, I am joined by Alex Sanfilippo, founder of Podmatch, a smart platform that connects podcast hosts and guests. Alex shares his entrepreneurial journey from selling golf balls as a child to building one of the most trusted tools in the podcasting space. With experience in real estate, aerospace, and digital marketing, Alex brings deep insight into why podcasting is emerging as one of the most powerful tools for building authentic business relationships.
The conversation explores the unique intimacy of podcasting, where real human-to-human conversation fosters trust and credibility in a way few other channels can. Whether you’re a host or a guest, podcasting helps you refine your message, build visibility, and attract qualified leads. Alex shares personal stories, practical advice and mindset shifts that have helped him—and others—leverage podcasting for sustainable business growth.
Notable Nuggets:
- Embrace Imperfection for Authenticity
Perfection is not a prerequisite for podcasting success. Starting with what you have and embracing the imperfections of real life—such as a baby crying during an episode—can deepen trust and connection with listeners. - Strategise for Niche Impact, Not Just Scale
Focusing on a well-defined audience and appearing on shows where your message is truly relevant is far more effective than chasing large numbers. Real impact comes from relevance and resonance. - Cultivate Courage to Show Up
Fear is a natural part of visibility and entrepreneurship. The key is to act anyway. Alex shares how doing what scares him has consistently driven growth and strengthened his position as a leader and communicator.
To learn more about Alex’s work, click here.
Thank you for tuning in to Freelancer Training on How to Find More Direct Clients. Subscribe for more conversations on language, digital marketing and building a sustainable freelance business.
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