Freelancer Training on How to Find Direct Clients

Ep 94. Leads on Autopilot: How to Attract Clients with LinkedInVantage®

Jason Willis-Lee

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In this episode, I’m joined by award-winning author and entrepreneur Al Kushner, author of The AI LinkedIn Advantage

Al shares how freelance translators, interpreters, and copywriters can harness AI to streamline workflows, boost productivity, and win high-value direct clients on LinkedIn.

We explore practical strategies for personal branding, breaking free from agency dependence, and using AI tools to position yourself as a thought leader. 

Al explains why optimising your LinkedIn profile is critical before outreach, how to attract clients through niche-specific newsletters, and how to identify and engage directly with end clients using Sales Navigator.

He also shares key insights on the power of meaningful connections, the value of creating educational content, and how LinkedIn’s premium features can help freelancers grow a sustainable client base.

3 actionable takeaways:

  1. Optimise your LinkedIn profile with a strong photo, keyword-rich content, and recommendations before making connections.
  2. Start a niche-specific newsletter to build authority, bypass spam filters, and connect directly with your audience.
  3. Engage with end clients' content using Sales Navigator to get on their radar without automation.

Connect with Al Kushner on LinkedIn, visit his website, or check out his book The AI LinkedIn Advantage, available on Amazon.

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