Freelancer Training on How to Find Direct Clients
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Freelancer Training on How to Find Direct Clients
Ep 112. How to Stay Visible on LinkedIn Without Burning Out: Louise Brogan's COPE Framework
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Master LinkedIn Visibility Without the Burnout | Louise Brogan
LinkedIn specialist Louise Brogan reveals the exact system she uses to help freelancers stay visible on LinkedIn without sacrificing client delivery work. At the centre of it all: the COPE framework (Create Once, Publish Everywhere) – a content repurposing strategy that maximises reach while minimising effort.In this episode, Louise breaks down profile optimisation, sustainable posting cadences, LinkedIn's AI-driven algorithm, and how to build a "network of value" that converts engagement into paying clients.
What You'll Learn
- How to extract weeks of content from a single hour of video
- Why 2–3 posts per week outperforms daily posting
- What LinkedIn's AI-driven algorithm actually rewards in 2024
- How to optimise your headline, About section, and featured content for client attraction
- Real-world examples of converting engagement into direct client relationships
About Louise BroganLouise is a LinkedIn specialist and content strategist who has championed video on LinkedIn since 2019. She helps busy professionals build sustainable online visibility through strategic content repurposing and authentic engagement.
🔗 Connect with Louise: [linkedin.com/in/louisebrogan]
Resources Mentioned
- COPE Framework Guide:
- Descript:
- Claude AI:
How to Become a Key Transator of Influence
Thursday 16th April 16h
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