
3 Second Selling
The 3 Second Selling Podcast is where business leaders, sales pros, and marketers learn how to win attention and create instant connection in today’s crowded marketplace. Hosted by David Gee — keynote speaker, former TV news anchor, and communications strategist — each episode dives into the psychology of first impressions, the art of authentic storytelling, and practical strategies for cutting through the clutter. Fast-paced, insightful, and packed with real-world examples, it’s your go-to resource for mastering the attention economy.
3 Second Selling
Goodbye solution selling, hello sales detective
Are you a product peddler, or a sales detective? Today the highest performing sales people aren't engaged in solution selling. And they're certainly not spewing out features and specs. They're actively engaged in problem finding.
Join 3 Second Selling author and host David Gee as he is joined by serial technologist, inventor and sales leader Lief Larson. They will discuss how today's cluttered sales and marketing landscape requires curiosity, more listening than speaking, the ability to ask precise, strategic questions at the right time, and other forms of emotional intelligence.
This method takes prospects through a discovery process and helps uncover pain points they might not even have been aware of.
It also lowers sales resistance, gets you to yes quicker and easier, and elevates the status of the sales person.