The Art of Development

The Art of Development
When it comes to building out a new brand, specifically for new community developments, timing is everything. From discovery to groundbreaking to grand opening, every milestone and marketing decision has value in achieving brand recognition and results before Presidium’s communities open their doors. We joined Presidium’s Director of Marketing and Training, Joanna Nosewicz, who shared her experience and strategies for building a strong identity (even when the building itself doesn’t exist yet). Listen today to learn more.

Joanna Nosewicz
Joanna Nosewicz has been in the real estate industry for just under nine years. As Director of Marketing and Training at Presidium, Joanna oversees marketing efforts for all of Presidium’s new developments. Learn more about Joanna’s experience by listening today.

Transcript

Lauren Goodman (00:14):

Welcome back to another episode of Good Mood Marketing. I'm Lauren Goodman, and today I'm joined by our host Thomas Demiranda and Katie Degutis, as well as our special guest, Joanna Nosewicz, Director of Marketing and training at Presidium Real Estate. Welcome, Joanna!

Joanna Nosewicz (00:31):

Thank you so much for having me. I'm happy to be here.

Lauren Goodman (00:34):

We're so excited. We've been working with Joanna for a couple of years now, primarily to help establish brands for Presidum's new development projects, and we're just excited to talk today a little bit more about the ins and outs of marketing new developments. But first, Joanna, we were hoping you could tell us a little bit about your background and how you got into real estate.

Joanna Nosewicz (00:55):

Yeah, so actually I've been in the industry now for just under nine years, and I started actually working for a company called LMC, which is the multifamily side of Lennar Homes. They're now Corterra. I actually started as the property management admin. It was just a handful of us, and I was working directly for the president of property management and the VP of training and development. And we were a new management company. They had the development arm and the construction arm already, but we were a brand new property management company. We hadn't even broken ground on a project yet, so it was, you know, I just felt like a sponge, right? Like it was just, I was paying bills, I was starting contracts, I was helping all of our onsite teams with whatever they needed before we even broke ground on a project. So that was a great experience for me.

Joanna Nosewicz (01:45):

And then I went into becoming specifically the marketing and training coordinator and working for those two divisions. And then I started working as a marketing specialist directly for the marketing directors, so for all of the new developments. And then once we became more of an operating community, they would sort of pass the baton to me for the day-to-day marketing operations. And then I became the marketing manager working solely for the central region, so Texas, Illinois, Minnesota. And then I also was involved heavily in the East and West coast region as needed. As we grew then. That's awesome. Then I had the opportunity to go from LMC to work for Redwood Capital Group. Mm-Hmm. <Affirmative>, which we you know, LMC was all lease ups, right. And then when I went with Redwood, I became more experienced with value add assets and dispositions and acquisitions. And I loved working for them. They were mainly based in Chicago. Mm-Hmm. <Affirmative>. And then I had the opportunity to come work for Presidium where I could kind of take my combined experience for both groups and really apply that to Presidium. And I've been here for a couple years now.

Thomas Demiranda (02:52):

That's cool. That's cool. And, and I know that when we started working a lot of new developments coming in and, and it was kind of like shot out of a cannon. And I know today, you know, our subject and really what we want to kind of talk about is just how do we market those new developments? And then talking about timelines and how development timelines and marketing kind of integrate. And so before we get kind of into the new developments and, and how that works, can you kind of just describe a little bit the Presidium portfolio, the types of projects you guys look at from size and style perspective, and anything that really makes the Presidium portfolio unique?

Joanna Nosewicz (03:30):

Well, what's great about Presidium is that we're, we're really fully integrated, right? We don't just have the property management arm, we have the development arm, we have the construction arm, as well as asset management. And then the property management arm actually came about a few years ago, but it was mainly managing value add assets. But now we're transitioning into managing all of our lease up full-time. So right now we manage just under 5,000 units, and we're mainly based in DFW in Austin. And we have a small portfolio up in Maine. But what's great too is we've really expanded our development footprint over to Florida, and we've just broken ground in two new markets. So we're also now in Georgia and Santa Fe, New Mexico, which is exciting. So there's a lot of growth coming. I'm sure, you know, working with you guys so much, you can see all of the growth that's coming. I mean, right now we, we manage several lease ups, but even just within the next four years, I think we're working on the pre-development marketing for what, seven or eight more communities just coming online within the next couple of months.

Katie Degutis (04:33):

Wow. Yeah. It's been really cool seeing kind of the evolution right here in our own backyard mm-hmm. <Affirmative> with being able to drive by. And there are so many, there's constantly so much new build in Austin that we don't have any affiliation with that whenever I'm driving by one that I'm like, Hey, I know that. I know it's going in there. It's always fun to see.

Joanna Nosewicz (04:49):

Yeah. Yeah. And what's nice too is, you know, with, with Presidium too, we have Waterford, I know that you guys have seen. Yeah. And then we have Waterford phase two, and then we have a third phase coming for just one of our communities. And then we have Presidium Tech Ridge coming online. Yeah. And then we've also gone into the mixed use space as well. We have three mixed use developments coming up just in the Austin area. So we have Pecan District, we have River Park as well as Velocity. So it's really, really exciting.

Katie Degutis (05:17):

Yeah. No, we're all over. Well, awesome. I think one of the things that to kind of, to Thomas's point that's always been hard with any kind of new development is how do you market something that's not there? You're selling people on a home that they can't walk into, they can't tour or anything like that. So when should you start marketing a new community is kind of the big question there. And one thing that we've looked at, we've kind of created this new development timeline at Catalyst. We'll link that in the show notes, but we've kind of advised, starting with the discovery phase, going into naming and logo, especially if you don't have a brand like Presidium where you are kind of having this bigger branch that you're falling under. And then even some temporary signage with construction going on, fence wraps, things like that. And we look at that about 10 to 18 months prior to a property opening. What do you kind of see from the actual development side and do you feel like that aligns and kind of how do you see those timelines working out?

Joanna Nosewicz (06:14):

Yeah, I think, I think the timeline that you guys have is absolutely in line with ours. I know for a lot of our projects, we've, we have a really streamlined branding process with you guys, where we typically just come up with the name and, you know, a brand guide. And we're able to take notes from our market discovery tour that we do 18 months out, where I look at the comps and I look at all the new developments by, by doing a construction survey. And I just drive the area and I become really familiar with the market and all of the competitors in the area, they take those notes and combine 'em with the interior design details that have been created and then, you know, give all my notes to you guys and you come up with a beautiful brand. And then, you know, once we have our brand guide and our logo and our name, we're ready to do the splash page, you know, a year up to a year out sometimes. And then we start the fence banner. We have a really good templated fence spanner for Presidium. So we're able to really just input the renderings, the name and the splash page url, and we're ready to go.

Katie Degutis (07:17):

Yeah. I find that especially because there is so much going up, people want to be able to find something early. And I think that the leasing is pretty competitive still to a degree where people want to kind of find that home well in advance. And getting those leads early from a splash page or anything like that seems really critical.

Joanna Nosewicz (07:36):

Yeah. And what's great about Presidium too is we have that Presidium living page that we've created with you guys, because we were like, how can we even start marketing this, these new developments even earlier mm-hmm. <Affirmative>. So we're able to have that one page splash page thanks to you guys that has several different properties on there, and I'm able to gather all of those leads very early, and then I can take those organic leads, add those to the splash page, and then continue to gather more leads. And then we're with the splash page, you guys have been able to upload floor plans, price ranges, virtual tours, renderings. I mean, we're able to almost have a full website before we even start pre-leasing. So by the time the team starts, we have hundreds of organic qualified leads that we're able to hand over to the team just because we started marketing that early.

Katie Degutis (08:24):

Yeah. I have to imagine too that that kind of single page where people see, okay, it's not just this one property. They have a lot of experience with this. They have many other communities. It lends some credibility that the average renter who doesn't necessarily know your full portfolio or anything, they feel a little more confident leasing something that's not there just yet.

Joanna Nosewicz (08:44):

Yeah. And it, you know, aside from the prospect, it looks great to the owners and future investors, and we're able to get in future vendor relationships, just to see that growth too.

Lauren Goodman (08:57):

Yeah. And I, I think it's kind of cool, you know, the, the whole idea of a splash page that then eventually transitions into a full website, you're kind of giving these prospects a sneak peek and they sort of feel like they may, they might be in on something a little early and then they in turn can sort of be the word of mouth for you. You know, not only are you capturing their information, but then they might go say, Hey, I heard about this new development that's opening. I heard about this. Let's get in on it sooner. And it just kind of builds excitement that way. Mm-Hmm. <affirmative>.

Joanna Nosewicz (09:27):

Yeah. And, and along with the splash page too, we're going to start a lot of our, you know, organic marketing early. So a lot of our stuff where we establish a really strong Google My Business page. We're not gonna necessarily start posting to social media, but we're gonna go ahead and create the social media accounts with a static image. That way we have even more ways to promote the product when we're not actually like, you know, paying for the advertising quite yet. We still have all of these separate avenues of creating brand awareness. And then one thing too that's great about Presidium is we even create a LinkedIn page for the, for the community as well. So it's not just Instagram and Facebook anymore. It's, you know, TikTok advertising, it's Snapchat advertising, it's a strong Google My Business page, and it's also, you know, a LinkedIn page that all helps. And that's stuff that we start doing way before we start pre-leasing and, and paying for online advertising.

Katie Degutis (10:27):

Yeah. I would think too, like that gives the onsite staff a lot to work on while there is still construction, they don't necessarily have residents coming in with maintenance requests or pay rent or any of those kind of distractions. It's really the time where you can establish that brand.

Joanna Nosewicz (10:43):

Yeah. And what's great too, about the splash page where we have all of the organic leads that we can pass over to the team, we also work with you guys pretty early on with developing quite a robust list of marketing collateral, you know, a really simple but helpful list of marketing items that we're able to really pass over to the team before pre-leasing even starts. So they have all types of stuff to use for, you know, outreach, marketing, and a lot of, you know, a lot of digital marketing collateral that they can send over to prospects as well. That's not just the website. You know, really tangible items that they can use during the pre-leasing process.

Lauren Goodman (11:24):

Totally. And we've loved creating those. I think they're so fun to make. And I still, I know print, you know, there's debate about whether print is dead, but I still love a physical brochure or a flyer or a postcard. I think they're so fun to give.

Katie Degutis (11:37):

Well, and I would think, and Joanne, I'd be curious kind of what you see with this, but I used to occasionally go visit sites in, in secret shops, some of our competitors in the past. And like, when you're going to community after community, which you're doing, when you're looking for a place too, it's so easy to mix them up. Or what did I get at this place? What did I get? So having something physical to me was always like, okay, I remember this one 100%. And it, it just, it stood out as something that you, like you mentioned you had this physical piece that you could refer back to. Yeah.

Joanna Nosewicz (12:11):

Yeah, exactly. Yeah. Something ha something tangible to take away, you know, not too much. I feel like we've come up with a really good list with you guys of, you know, collateral that works. And, you know, I can't tell you how many times during, you know, the past process where we've had just so much collateral beforehand, but I feel like having just like, you know, a a set list with you guys, that's what's really worked the best.

Katie Degutis (12:35):

Yeah. And I would think that it gives the person like kind of the reference of, okay, yeah, I remember Thomas handing this to me and I remember that tour that I went on. It's just something that kind of triggers that memory.

Joanna Nosewicz (12:45):

Yeah. Yeah. And the rack cards that you guys create where we just have one, two, and three bedrooms all on simple rack cards, you know, it, it keeps the collateral small too, but we're able to show the entire product in just a few pieces.

Thomas Demiranda (12:58):

Yeah. You gotta imagine that, you know, they're, if they're doing 2, 3, 4 tours, it's been a while since I, I've toured apartments, but I, I remember just like, you never just go to one, right? Like, if you're gonna do it, you, you almost like set aside two to three hours or four hours per day. Yeah. It's like buying a a car. You never go in for an hour, you know, impossible to buy a car less than an hour. But same with touring. Like, so you imagine they go to these different places and then the thing that may separate, you know, the community at Presidio may be just that, you know, rack card that they see that they're like, oh yeah, this is a place I really liked. Instead of like, you know, being inundated with information, then going back, you know, to their place to try to process, you know, which location they wanna sign with. And then like being like, oh, I don't even remember which one was which. And then having to do go online and, and do that research again.

Joanna Nosewicz (13:48):

Yeah. I know the collateral that you guys just created for Frisco Square, I mean, the development team loved it and everybody's gonna love it once we have the final piece. I mean, just the accent pattern and it's just really eye catching and I just think it's really gonna set us apart from our competitors. And that's another thing great about Presidium, is that we're really able to compete with the heavy hitters. Right. We have Frisco Square coming up in Frisco, Texas, which is, you know, North Dallas. And we're competing directly against two brand new properties by Toll Brothers and Mill Creek. And, you know, we're, we're able to create a beautiful product. It's, it's exciting.

Lauren Goodman (14:30):

Joanna, I feel like that leads perfectly into a question I wanted to ask sort of just about branding in general. Establishing a brand presence is super, like one of my passions. And I just, I think the Presidium model is so unique because each property does have its own unique sort of descriptor and, and look and feel. Colors, fonts, things like that. But they are all tucked under that Presidium umbrella as a brand. I'm curious how you feel like, does that, does that give you a leverage as a new development as opposed to starting completely from scratch with like a brand new name? Do you feel like you're coming, you know, as you begin a new marketing, a new development, are you kind of riding the momentum of previous Presidium, you know, products, reputation, things like that?

Joanna Nosewicz (15:22):

Yeah, definitely. I, I, I feel like, you know, this is, this is my jam too, right? Like, I love branding as well. It's one of my favorite parts of, you know, marketing a new development. I love creating that story. And I, you know, to answer your question about the, you know, the riding the wave of Presidium, absolutely. Because we've already established a pretty strong footprint for Presidium in Florida, and then we've already established a pretty strong footprint in Boston and Dallas. But now we're going into these new markets, and I feel like with the name Presidium and sprinkling the icon throughout the community, but also creating a separate name with colors that tie into the market and the interior details of that specific community, I think we're really able to grow the brand for Presidium itself and really create more brand awareness for just Presidium, you know, where, where you're able to drive by and, and people are gonna start recognizing that icon and that name Presidium and the fence banner that says a Presidium development coming soon. I think, I think we're, we're really at, you know, the forefront for that. I mean, that's really starting, and you know, we've already established that pretty well in Dallas and Austin, and I'm excited to see it grow in other markets.

Thomas Demiranda (16:41):

And I gotta, I just gotta chime in because like, we work with a lot of developers and honestly, you guys are one of the only ones that start so early because, you know, my pet peeve personally is when I drive by a a construction site and I just see like the contractor info, but you don't know what is going up here, like, what's gonna go, you know, what's gonna happen and it's been 3, 4, 5 months and you're like, man, they are really missing out on maybe collecting, you know, a lot of interest from people if they just put a UR code, a you know, a QR code or you know, the, the URL or something like that. So as people are walking by, especially in Austin, there's several places that are walkable that you can like, really capitalize on that. And you guys really do a good job of doing that super early. So I just got, I just gotta mention that because a lot of the times people are starting like six months before now, let's put up a splash page. It's like, well, I think we might've needed a website now, not, not a splash ride stage. And we should probably be advertising too

Joanna Nosewicz (17:41):

Yeah, I know, I know. It's, it's, it's, it's funny too because, you know, our, our signage, our signage guy, right? He's, he's a local guy and he's absolutely wonderful to work with in Dallas, and then the same one in Austin, they're like, you started a trend. Cuz now we see fence banners everywhere. You know, it usually might just be a post sign or like you said, there's, there's nothing there, and then you try to go search the area and then there's nothing online. But then we've already established not just the splash page, but you know, the social media presence that I mentioned earlier. We start PR early, you know, we've already, we start creating a press release once we break ground. We do a three-phase press release for every single product that we create. We do groundbreaking, we do preleasing, and then we do completed project.

Joanna Nosewicz (18:27):

So, you know, that's another thing that we start really early as well. So thank you for that, you know. Yeah. And it's nice too because we have so much coming online over this next year, the fact that we just have a plug and play fence banner template and we're just able to slap it up and, and it's so nice too because development and, you know, even, even the owners will reach out and be like, we gotta get the fence banner up, you know, it's ready, the, the fence is ready. Let's get it up there. And it's exciting too to have the other divisions now involved in the marketing process and just as excited as we are.

Katie Degutis (18:59):

I think that it still just lends to that credibility. The people that do find it are like, okay, they know what they're doing. They've got their name on there. We were joking earlier today, one of our designers lives just north of Austin and she wants to live at this new community, cannot find any contact information for it. Yeah. And she's like, I want to live here, but I can't at least yet or anything. And I mean, it's, it's far enough along that she can drive through the community, but she can't submit her information.

Joanna Nosewicz (19:29):

Where's she looking?

Speaker 4 (19:31):

She is in the Leander area. She's not far from a new Presidum coming on. T

Joanna Nosewicz (19:37):

We have pricing. We, they can leave online today.

Thomas Demiranda (19:41):

Let's go. I love it. Well, staying on course with branding you mentioned a little bit earlier, Joanna, interior design, but really want to kind of hone in here a little bit of how interior design and branding kind of work together. I know for us, you usually send the deck and we like to see kind of just to make a more cohesive brand. But how, how do you see that working together and how do you incorporate that as you begin to choose, you know, interior and exterior finishes?

Joanna Nosewicz (20:09):

Oh, that's, that's a great question. So we have a great relationship with our two different interior design groups that we work with. Ink and Oro, who is based in Dallas. And then we also work with Dwell Design Studio. And what's wonderful about them is they actually establish a lot of the interior design details way beforehand. So we're able to take that full deck and send it to you guys along with the market discovery tour that we do, and really combine those notes so you guys can really come up with a beautiful brand that's in line with the market and also in line with the interior design. And that's something that's really sets us apart as well, I think. The fact that we have all of those interior design details so early which is wonderful. Like, for example, Casa Santa, you know, we have the very simple minimalist interior design details, which are beautiful. And then we've also, we're combining the, you know, the bold colors that's the Santa Fe market, you know, I think with those two things combined, you know, it just, it works, it works together well.

Katie Degutis (21:09):

Yeah. I think also we've, we've worked with people in the past who kind of do it either direction, they wait for the brand to dictate the interior design or vice versa. And I think one of the really nice things with the way that you guys are doing it is there's not as much, oh, well we've changed that now. And like, there's just, there's so much time, obviously between that 10 to 18 month period that trends can change. Yeah. Ideas come about and budgets change and having it already established, it's just like, okay, I already know it's going to be cohesive at the end and we're not going to have to come back and scramble for it or anything. Yeah.

Joanna Nosewicz (21:47):

Yeah. And then in, in terms of the fixtures and the other choosing interior design things what's great about Presidium is actually the interior designer works really closely with our development team way beforehand. So the property management company does you know, everybody has a seat at the table, so they do involve us later on and, and, you know, ask us for our feedback. But what's great is that they've already really established something way beforehand. So we don't typically make those interior design decisions, but they do ask for our input later on, which is wonderful.

Thomas Demiranda (22:22):

I would imagine, I would imagine that, you know, I know, Katie, you mentioned that sometimes we do branding first, but I'd imagine I mean, I'm gonna be on record saying that it's probably better to start interior design first because it's more expensive, right? It's more expensive to choose the finishes, to put that all throughout the community, to just start the branding first and then maybe change your mind or interior your design. What's gonna really happen is most owners are not gonna wanna like, marry the two. So, and then you got like a fragmented brand, right? What's represented online. It's not exactly what's represented at the property level.

Katie Degutis (22:58):

Yeah, definitely.

Joanna Nosewicz (22:59):

Yeah.

Katie Degutis (23:00):

Well, one of the other things that I have to imagine you've run into, especially in the last couple of years, between supply chain issues, covid, everything else is delays. So as we mentioned, we, when you are working on a new development, you are committing to this move-in date for people so far out. How do you guys handle if those delays do come about and how do you kind of message that after you have committed to something so far in advance?

Joanna Nosewicz (23:26):

Well, I think you know, with, with construction delays, right? We all have it. What's great though is that we have like a very streamlined process for how to handle that. And, you know, once our marketing has already been created and we have that strong lead list, you know, basically we, we've already continued that drip campaign that, you know, consistent communication. So we usually come up with, you know like a really nice announcement and, you know, send that out and blast that out to all of our leads. And then we just start picking up the phone and having personal conversations with them and say, Hey, I know we've communicated the delay via email, but we really wanted to have this conversation with you and kind of talk through this. Our team is really, once we have an onsite team you know, our, our management group is really well equipped, well equipped with how to handle those situations too, which is wonderful.

Joanna Nosewicz (24:21):

And, and just a huge relief for us because we have such strong management teams with such strong lease up experience, and they're used to those conversations as well as us. And from the marketing side, you know, it doesn't stop, right? If anything, marketing picks up. So we're gonna continue that online email communication, we're gonna continue posting to social, we're gonna continue, you know, changing content on the splash page to help with SEO. And then also, you know, we have such a great relationship with, with our, our vendors, so sometimes they'll even let us pause online advertising for the time being and then pick back up, which is wonderful as well. We just continue our organic marketing strategies and like I said, you know, it, it doesn't stop. If anything it, it increases if there's any delays.

Katie Degutis (25:06):

That's incredible that you call everyone, because I think that just sets the tone for what they can expect. And while yes, while someone might be disappointed or it is inconvenient, of course, it's, there's so much more understanding when they're having that personal conversation about it.

Joanna Nosewicz (25:21):

Yeah.

Katie Degutis (25:22):

I love that.

Thomas Demiranda (25:23):

It seems like you guys have such a good robust process right now. Like you talked about doing discovery, you guys do the market analysis, and then you put, you know, three PR campaigns, then you start the branding and then splash page, and then fence banner advertising, groundbreaking. It just seems like it's very rarely do we get like machine. Yes. Yeah. It's like, rarely do we get like our timelines that are like, so mixed together, like with what we've built, you know, on callous side with, with the developer, and you guys really have that all together. But I have to ask like, what is your favorite part as you're working in the marketing from that, you know, 18 to 24 month timeline for you personally, what do you enjoy? Is it getting it done, like as it, you know,

Lauren Goodman (26:09):

Checking it off the list?

Joanna Nosewicz (26:10):

It's a good feeling checking it on off the list? You know, there's so many, it's hard to like pinpoint my favorite part. But I think, you know, some of the top is that like with Presidium, everyone has a seat at the table. You know, working for a smaller firm, I'm able to work, you know, with new developments, I'm able to work directly with our development team very closely with our construction team, asset management, as well as property management. And you know, like I said, everybody has a seat at the table and everybody's you know, respected and experienced. And that's definitely one of the most exciting things working for a new development because I love the day-to-day operations of, you know, marketing in the property management side mm-hmm. <Affirmative>. But then with new developments, being able to work with all of our other divisions and even our own and our, you know, our contractors and our interior designers, that's really exciting.

Joanna Nosewicz (27:03):

But then to your point you know, it's really nice to get excited about a brand before we even break ground, but then to be at the final stages of a grand opening and like being with all of your peers and your team, celebrating this community that's now complete and, you know, we get to have this big grand opening event to, you know, really, really get excited about what's been done and really pass the baton over to the onsite team and let them manage the rest. It's just having that completion, seeing it from beginning to end is really the most rewarding. And, and probably my, my favorite. And then, you know, a, a third thing that's one of my, I I can't do one, sorry, <laugh>, but top three. Top three. And my third thing too is going into these new markets, you know, and like I said, the market discovery tour and really, you know, just kind of immersing myself in that mm-hmm. <Affirmative> in that area, in that sub-market. I just love it, you know, I'm not just looking to see what the comps are. I'm looking to see what's broken ground and you know mm-hmm. <Affirmative> searching around and figuring out who the owner is, the management group, who the designer is, who's running their website, you know, who they're, I love doing all that online research and all those analytics and stuff. That's, that's definitely the top, top three favorite parts. <Laugh>. That's great. <Laugh>

Katie Degutis (28:27):

Hope that we can come to one of those grand openings for the next ones in Austin, so that'll be fun to see those come to.

Joanna Nosewicz (28:34):

Yeah. We'll have you at Waterford. That'll be the next one. Waterford and Tech Rich, they're coming online at the same time.

Lauren Goodman (28:40):

That's so exciting. Well, Joanna, this has been so insightful and so fun to talk to you. We've loved getting to support you in all of these new Presidium branding projects. And so just appreciate your time joining us on this episode. We always like to close out our episodes on a positive note, so I wanted to wrap it up by asking you what has you in a good mood today?

Joanna Nosewicz (29:03):

What has me in a good mood today? Well, I did just go on vacation last week, so I got a chance to go to the beach with my family. So I think I'm still like on that coming back from vacation high, you know, but also I'm in a good mood too because I came back from vacation and was excited to come back to work with, you know, and be with everybody that I, that I truly miss while I was away. You know, I, I really do love my job and I love the people that I work with and I love this company so much. And just getting, you know, back to work and starting to work on our new projects together. I guess that's what puts me in a, a good mood. So work and work and vacation is why I'm in a good mood today.

Thomas Demiranda (29:47):

Yeah. Awesome. Well, you know, for me, I guess I, I am kind of by the beach, so I'll pick that up. I'm here in the Northeast with my family and so it's like 70 degrees to today. You know, I'm not really missing Austin, sorry, Katie. You know, this weekend I'll, I'll probably, you know, can't wait for 4th of July cuz we'll probably have a beach day and then do fireworks. It's just, it's almost like the most American thing is being on Cape Cod and on 4th of July. So I, I love it, but that's for me.

Katie Degutis (30:19):

I'll try not to be jealous of that at all. I know I've talked about this a couple of times on the podcast, but fingers crossed, hopefully it is happening tomorrow morning I will be out to go on a hot air balloon ride around Austin. So bright and early, hopefully it doesn't seem like weather should be a, an issue this time other than it's going to be very hot and they're blowing fire around, so fingers crossed and it comes to fruition. I'm really, really looking excited or looking forward to it.

Lauren Goodman (30:49):

And I'd have to say my good news, I'm definitely looking forward to the day off next week kind of in, I was a little like bummed that it was in the middle of the week, but now I'm kind of excited about a midweek break. But I also have tickets to go see the new Wes Anderson movie this weekend and I am very nice, very excited about that. Nice. So gonna get some popcorn and enjoy that.

Lauren Goodman (31:09):

All right, well Joanna, thanks again. And thanks everyone for listening. We'll talk to you next time. Bye. Everyone else. Cheers.

Katie Degutis (31:32):

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