Good Mood Marketing
Marketing should be fun, and at Catalyst, we believe it can even put you in a good mood! Katie, Thomas, and Christy get together in each episode along with a guest expert to talk about agency culture, traditional and digital real estate marketing trends, and impact marketing. In a world that can all too often dwell on the negative, join us as we shine some light on the good.
Episodes
27 episodes
Behind The Scenes of the Willow Bridge Rebrand with Sarah Johnson
Welcome back to Season 3 of the Good Mood Marketing™ podcast! In this episode, our hosts are joined by Sarah Johnson, National Director of Marketing and Brand Strategy, to take a behind-the-scenes look at the recent rebranding of Lincoln Proper...
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Season 3
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Episode 1
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21:38
Opening the Door to a New Brand Identity
Opening the Door to a New Brand IdentityWe’re excited to welcome back two very special guests to the Good Mood Marketing Podcast: David Williams and Kristen Poteet of Entryway (formerly known as Shelters to Shutters). Entryway has been a...
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Season 2
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Episode 14
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29:48
The Art of Development
The Art of DevelopmentWhen it comes to building out a new brand, specifically for new community developments, timing is everything. From discovery to groundbreaking to grand opening, every milestone and marketing decision has value in ac...
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31:38
The Rental Renaissance
The Rental RenaissanceOn this episode, the #gmm crew talks through all things related to single-family homes and townhomes vs. apartments alongside Roger Daniel, founder and president of DMG Management. In the current real estate landsca...
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Season 2
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Episode 11
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22:58
A Good Mood Welcome
A Good Mood WelcomeWe have a special episode this week welcoming our newest employee, Ben!Ben Koester has joined the Catalyst team as our new Director of Digital Strategy. Our Good Mood crew had the chance to chat with Ben ...
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Season 2
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Episode 11
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22:20
Houses Undivided
At Catalyst, our values are at the core of why we do what we do. In our latest episode, Christy, Thomas, and Katie sit down to take an indepth look into each of our core values (Integrity, Passion, Intelligence, Mojo, and Empathy), and expla...
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Season 2
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Episode 10
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29:19
ChatGPT, Is That You? (Part Two)
In part two, Christy, Thomas, and Katie continue their conversation on ChatGPT with Carmen Erdie, Web Developer at Catalyst. AI continues to be a hot topic in multiple industries, and one area of AI still remains a mystery to everyday users:...
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33:33
ChatGPT, Is That You?
In this episode, Christy and Thomas sit down with Carmen Erdie, Web Developer at Catalyst, to discuss one of the hottest topics in marketing: ChatGPT. This form of generative AI has a hold on the industry in multiple ways with its power to g...
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Season 2
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Episode 8
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32:19
Keeping Up with 2023 Trends
In this episode, Christy, Thomas, and Mark from The Lone Star Podcast team up with our very own Allison Diep, Brand Strategy Manager at Catalyst, to talk through all things on trend for marketing in 2023. From content creators to renting by ...
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Season 2
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Episode 7
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39:24
Hitting The Pause Button
In this episode, Christy and Katie from Good Mood Marketing sit down with our very own Amber Pasquarelli, Visual Designer at Catalyst. From web design, to copywriting, to creating compelling video content — Amber just about does it all. So w...
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Season 2
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Episode 6
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20:35
Making Residents The Hero
In this episode, the Good Mood Marketing trio sits down with Mike Whaling, President and Founder of 30 Lines. Since 2008, Mike has been building his business to help apartment marketers stay top of mind for prospects, both online and in pers...
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41:51
Quiet On Set
In this episode, the Good Mood Marketing trio sits down with Tony Sousa, VP of Operations at RPM Living. Tony walks us through his journey starting as a leasing consultant in the multifamily industry, and his experience in both operations and m...
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Season 2
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Episode 4
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43:20
The Future Is Female
In this episode, the Good Mood Marketing trio sits down with Jenn Cassidy, Senior Vice President of Operations at Cardinal Group. From grassroots beginnings to vice president leadership responsibilities, Jenn has seen just about every corner...
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Season 2
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Episode 3
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37:12
The Human Experience
In this episode, the Good Mood Marketing trio sits down with Kristy Johnson, a 14-year veteran in the real estate marketing space. Rejoining the Catalyst team as Director of Brand Strategy, Kristy dives into how Catalyst’s culture drew her back...
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Season 2
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Episode 2
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23:05
This is Not Your Parent’s Internet
Have you ever been online on your phone and been frustrated by pop-ups you can’t click out of? We have! “The Americans with Disabilities Act (ADA) protects people with disabilities from discrimination,” and wh...
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Season 2
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Episode 1
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32:35
What even is a CPO?
As Chief People Officer of Campus Advantage, Dan Oltersdorf wears many hats — HR, training, DEI, and emergency response to name a few. Join us as we discuss with Dan how he has learned to help the crew row in unison through both glassy and roug...
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Season 1
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Episode 11
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46:30
Teamwork Makes the Dream Work
What has us in a good mood as we close out the year? 2022! Good mood marketing doesn’t just happen… between fully embracing the Gold Standard, navigating remote work, and highlighting mental health initiatives, it’s been a busy and fulfilling y...
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Season 1
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Episode 10
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47:31
And Now, A Word from Our Newbies
In this episode we’re joined by special guests Patsy Muniz and Kyle Wilbur, two of Catalyst’s newest team members to get their insight on agency life at Catalyst and how it compares to previous roles they’ve both held. What do they think of the...
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Season 1
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Episode 9
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30:03
Good Mood Giving — Catalyst for Change
Join us this Giving Tuesday as we chat with one of our for-purpose partners, Shelters to Shutters. We speak with David Williams, CEO (formerly head of Habitat for Humanity and the Make a Wish Foundation), and Kristen Poteet, VP of External Affa...
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Season 1
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Episode 12
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37:19
Cyber Monday: To Buy or Not to Buy?
What does Cyber Monday have to do with apartment leasing? Join us as we discuss Cyber Monday campaigns with Lindsay Brown, the SVP of Leasing & Marketing at Campus Advantage. With six Cyber Monday campaign awards under our belt...
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Season 1
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Episode 7
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26:07
The Phones Are Listening to Us
Have you ever had that creepy (or maybe cool) feeling that someone’s listening when you get an ad just hours after talking about a product? Find out how and why that happens from this week’s special guest, Melissa Cornine, Vice President of Cli...
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Season 1
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Episode 6
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45:40
Cultivating Culture through the Client Experience
Reputation, customer experience, and the Gold Standard. ✨Listen to the newest episode of the Good Mood Marketing podcast as the crew interviews Catalyst's CX Manager, Mark Renkens, also of Lone Star Podcast fame! The conversation covers...
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Season 1
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Episode 5
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34:19
Hot or Not: A Review of 2022 Trends, and A Look Toward 2023
Barkitecture, biophilic design, and bliesure – oh my! This week our guest Allison Mussoline, Senior Brand Account Manager at Catalyst, is on the mic to talk 2022 marketing trends and how they’ve impacted student, multifamily, and senior housing...
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Season 1
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Episode 4
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38:03