The Power of Partnerships in the Pool Industry with Craig Roohan

01:29 - Best Referral Sources
“If we can get in through pool builders, there’s zero marketing dollars involved there, and that’s big for us. That’s access into backyards where we might not have had the opportunity.” 

03:24 - How Contractors Benefit Working with SUNDEK
“We site check about 85 to 90% of the new pools that get sent over to us, and we take that opportunity to introduce ourselves to the client. They know we’re a subcontractor, but we also make them comfortable.” 

08:24 - Developing Relationships with Contractors
“We stop in. We knock on doors. We try to cold-call people. We’re constantly trying to make sure that people know that our brand is there and that we offer a service unlike any other.” 

12:24 - Importance of Communication
“It’s crucial that contractors communicate with us about the schedule, and, and if not, we’re reaching out to them. We want to make sure you’re not waiting for us to get in and finish the project.” 

15:59 - Keeping Contractors and Clients Happy
“We try to be as fair as we possibly can. That’s another part of the service we sell these contractors.”

20:17 - Discussing Pricing
“I really don’t get beat up a lot about pricing because I try to be as much of an open book as I possibly can.” 

27:46 - Working with Others in the Industry
“From small service companies to larger companies in the industry, we work with them all. We constantly have clients say something like, ‘Hey, we’re thinking about building a pool next. What can you tell us?’ And we have a ton of referrals we can give them.” 

35:07 - Recommendations for Those Starting to Work with the Pool Industry
“I heavily recommend getting out there and introducing yourself to anyone in the pool industry. You have to set your ego aside and understand these are SUNDEK seeds you’re planting.” 

40:10 - Researching Pool Builders
“Educate yourself on who you’re going to speak to instead of just doing it blindly.”

45:07 - Competition
“I don’t ever talk about our competition. I just talk about the value we can build. It’s so huge to be able to tell somebody that when we finish a job and shake your hand, that’s not the last time you’ll be hearing from us.”