285 | Faith-Driven Leadership & Reinventing Success with Kelly Roach

In this week’s episode of the Lead Culture Podcast, Jenni Catron sits down with Kelly Roach to discuss her incredible journey from corporate success to entrepreneurial leadership. Kelly shares how faith has been the cornerstone of her business, the power of reinvention, and the importance of building healthy, thriving teams. She unpacks the mindset shifts leaders need to trust their instincts, embrace change, and pursue growth—both personally and professionally. If you're navigating career transitions, seeking to lead with faith, or wondering if you’re dreaming too small, this episode is a must-listen!

Why You Should Listen to This Episode:

✅ Discover the Power of Reinvention – Learn how to navigate career transitions with confidence and build a business or leadership path that aligns with your purpose.

✅ Lead with Faith and Purpose – Kelly Roach shares how faith has guided her biggest business decisions and how you can integrate your values into your leadership.

✅ Build Strong, Thriving Teams – Understand the key principles of leadership that create engaged, high-performing teams.

✅ Trust Your Instincts and Take Bold Steps – Learn why trusting your calling and taking strategic risks can unlock your full potential.

✅ Gain Practical Strategies for Growth – Whether you're an entrepreneur, executive, or team leader, you'll walk away with actionable insights to fuel your leadership and business success.

About Kelly:

Kelly Roach is a business strategist that transforms overworked entrepreneurs into seven and eight figure CEOs by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the most powerful online marketing speed and agility strategies of today.

Before starting her own company, Kelly spent years in corporate America, rising through the ranks of a Fortune 500 to become the youngest Senior Vice President in the company. 

You can learn more about her and her work at https://kellyroachinternational.com/

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Transcript

Jenni Catron (00:02.588)
Thank you so much for joining me today. I was looking forward to this conversation. I told you before we started recording that somehow I bumped into your podcast and started to connect with your work a handful of months ago. And I was like, okay, so much to learn from who you are and what you do. Would you introduce yourself to our listeners and tell them a little bit about you?

Kelly Roach (00:23.602)
Sure. Well, I'm happy to be here. My name is Kelly Roach and I'm the founder of a portfolio of companies in the online space. I'll do a little bit of something different, but our mission and focus is empowering people to build wildly successful businesses, companies, organizations while putting their faith and their family first. So I've had really fun adventure in the online space. And my first company took it to eight figures, in 5,000 lists, won lots of awards, the whole thing. And then really started building my other companies around that because I wanted to be really cognizant of maintaining the integrity of the service delivery and just the uniqueness of that business, which is really about high, very high touch, very highly customized coaching consulting for scale. And I'm a wife and a mom.

And this year is my first year homeschooling my daughter, which is why I'm super casual today, because today is homeschool day actually. But yeah, no, I'm excited to be here and I just love helping entrepreneurs make their dreams come true.

Jenni Catron (01:15.826)
I love it.

Jenni Catron (01:25.074)
That's so great. Give us a little bit more of your backstory and kind of what motivated you to pursue your goals and dreams. Like what was the driver at Young Kelly? What was your motivation?

Kelly Roach (01:39.862)
Well, young Kelly, I mean, I grew up in a house where my parents were trying to figure out how they were gonna pay the bills every month. And there's just a lot of stress and anxiety and fear and depression and all the things that come with when you're living in a state of scarcity. And so I just decided at a really young age, like, yeah, now I'm gonna take a different path. That's not gonna be my life. That's not gonna be my path. And so just really sat out on a path very early in life to...

take lots of jobs, work as hard as I possibly could, learn skills. I got myself into a Fortune 500 company and I was the first one in, last one out for like 10 years, got promoted seven times in eight years, became the youngest senior vice president company. We basically broke every record for growth in the business. had CEOs flying in from the different countries to study what we were doing and kind of climbed to the top of that mountain and...

you know, looked around and said, you know, I really want to do something that I feel is contributing to society in a more meaningful way. I want to make a bigger difference. I want to do something that I really feel is, you know, of service. And so back in 2012, started my first company really focusing on taking everything that I had learned from billion dollar corporation and, you know, teach it to small business owners so that they can have more success and growth and, you know, make their dreams come true. So.

Jenni Catron (02:59.858)
Sure. Yeah. Gosh. I mean, that's a lot of growth in a short amount of time. I know when you're young, 10 years feels like an eternity, but it goes so fast when you're on a rocket ride of growth like that. did when you, you you hit all of those major milestones, what made you passionate about the entrepreneur? What like, you know, I mean, cause so many of us are inclined to just keep climbing the ladder, right? Of just like, what's the next big in the next big? Like what was the

Kelly Roach (03:07.788)
Yeah. Yeah.

Kelly Roach (03:26.071)
Yeah.

Jenni Catron (03:27.994)
grounding moment for you to go, hey, I need to reshape this.

Kelly Roach (03:34.422)
It was a couple of things. I think the biggest thing for me was just wanting to have a greater sense of contribution. I didn't really desire to be an entrepreneur, so to speak. I was never like, really want to be my own boss and go be an entrepreneur. I know that's some people's dream. I never really felt that way. I actually had an amazing boss. He was my mentor for 15 years. And I was so super blessed and lucky to have that relationship because it really taught me everything about business. But for me, it was really the sense of contribution. And it was also at the time where I

dating my husband and really starting to talk about like what life do we want? What does life look like for us? And moving up through a corporation at that time of life would have meant just being constantly on the road and traveling. And I was already running 17 locations, so I had had a taste of that life. And I was like, this is not what I want. And so it was just like a combination of things, you know? And I think...

Jenni Catron (04:22.224)
Yeah, you're like, mm, yep.

Kelly Roach (04:29.996)
I think also part of it was like, there's a reason for every season. And I feel like I really maxed that season of my life. Like I got everything there was to get. And I also gave everything there was to give. You I gave all of myself to that. And, you know, I still have people that are there today that I mentor that now, you know, took on responsibilities that I had with the company. yeah, it was, was a great season for me and it just kind of led me to.

where I was ultimately meant to be, which is helping entrepreneurs, you know? Yeah.

Jenni Catron (05:00.626)
Yeah, that's fun. I think one of the learnings for me, had a little bit, not exactly the same dynamic, but I was in a corporate environment out of college for the first nine years of my career. And it was rocket ride of growth, all the promotions, all the opportunities. And there was a season where it was just the...

Kelly Roach (05:14.584)
Mm-hmm.

Yeah.

Jenni Catron (05:23.91)
Like, this everything, you know, is this all of it? Is there, you know, what else do I need to be considering when I think about the impact I want to have? You talk about your Kairos moment, you know, that moment where your goals, your faith, your business ambitions really aligned. Tell us, tell us more about that, how you leaned into that and just kind of that journey, especially your journey of faith kind of colliding with your work.

Kelly Roach (05:30.902)
Yeah. Yeah.

Kelly Roach (05:40.408)
Mm-hmm.

Kelly Roach (05:49.024)
Yeah, absolutely. Well, you know, I, one great, great blessing in my life is that I was born into a very spiritual and, you know, religious family and faith was given to me as a gift really from birth. So I have been super blessed to have that as an anchor in my life, my entire life. And, you know, my journey has zigged and zagged as I've kind of grown into adulthood and found my own, you know, faith journey and path and all of those things. But

Jenni Catron (05:59.09)
Hmm.

Kelly Roach (06:15.906)
You know, first of all, in corporate, that was never a part of my life, although I would go to church before I would go into work in the morning many times. But I would never talk about faith or church or any of those things in the corporate world. And my first 10 years in my own business, I didn't either. You know, it was one of those things where I was like, you know, you keep it separate, it's professional, you know, this is work, you know, that's personal, you know, all of those things.

But there were a combination of a lot of things that kind of happened all at once that led me to, first of all, fully dedicating my work and my business to God and to my faith life and what I believe is living out my gifts. But also on the flip side of that, I really saw after COVID just how much entrepreneurs were struggling with mental health, with hopelessness, with despair, with depression, with

just feeling out of alignment with their businesses and all of that. And I really realized that by bringing faith into business mentorship, that I could help a lot of people kind of rediscover themselves and really understand what the missing ingredient was because we're taught so much in the secular world that first of all, it's self-reliance. And second of all, it's like we're always searching for something outside of ourselves.

Jenni Catron (07:36.485)
Mm-hmm.

Kelly Roach (07:38.494)
And there's really no big voices in the business mentorship world that are like, hey, actually you're kind of searching to fill that void in a place that you're never going to be able to. So I went through some major things. I had a major global media company sue me for using the word entrepreneur. everybody can probably guess who that might have been. And so.

That cost me millions of dollars in lost time and having to recreate my brand and having to change thousands of links and websites and podcast I mean I can't even tell you the extent of how deep the damage was and it took me multiple years to get through that recover from that all of those things but you know going through that I had a lot of people that I had thought were my allies my friends my best employees my partners my teammates all kind of

Jenni Catron (08:15.961)
Ouch.

Jenni Catron (08:32.338)
Mm-hmm.

Kelly Roach (08:32.822)
dissipate. you know, what what really came up for me during that time was like, I basically had to like rebuild myself from nothing. And I realized that because I had my faith and I had my family, I was like, you know what, like, all that stuff, like, you know, like, and and it really put into perspective for me for the first time, you know, my whole life.

Jenni Catron (08:41.234)
Hmm.

Jenni Catron (08:49.873)
Right?

Kelly Roach (08:59.402)
everything, every time I came across a challenge in my life, I could just outwork it. Right? So I'm the person that like, whatever comes my way, I'm like, give me a challenge, like the name Kelly, it means warrior woman, right? I'm like, let's freaking go. But when all that was happening, there was nothing I could do to control it or influence it or change it. There was no outworking it. I just had to live through it. And it really made me realize how my faith carried me during that

Jenni Catron (09:02.108)
Mmm, yeah, yeah.

I got it.

Jenni Catron (09:14.715)
Yeah.

Jenni Catron (09:19.12)
Yeah.

Jenni Catron (09:26.534)
Hmm.

Kelly Roach (09:28.526)
time, because it was probably the first time in my life that I really, really had to just like, go all in on my faith because there was nothing I could outwork. I, yeah, and I think the significance of that for me was realizing like, holy crap, like I have this secret weapon that I've been so lucky and so blessed to have. But I haven't been, I've been mentoring people in business, but I haven't been telling them that like,

Jenni Catron (09:35.142)
Wow. Yeah, you couldn't do it in your own power.

Kelly Roach (09:57.31)
all that strategy just sits on top of my faith life. And what you really need as a foundation is a relationship with God. And I just decided that it just felt after going through that, felt super out of integrity for me to teach business and not credit everything that I was doing to my faith and really be vocal about that. it was like both things kind of collided at the same time where on one hand I was like, wow,

Jenni Catron (09:59.42)
Right?

Kelly Roach (10:26.51)
these business owners like aren't going to make it if they don't figure out this whole God thing and like, you know, and try to, and then at the same time, it was me realizing just the power and significance of my own faith and what that did for me going through the hardest time of my life and how that got me through that. And I was just like, wow, like I have this amazing gift. Like I can't be teaching business. I'm not talking about this. So

Jenni Catron (10:30.054)
Right? Yeah.

Jenni Catron (10:45.98)
Yeah.

Jenni Catron (10:52.881)
Wow.

Kelly Roach (10:54.626)
That was really huge Kairos moment for me. you know, that's, you know, obviously then I changed my program from the inevitable millionaire, because it's all about achieving like 1 % success, elite performance, business growth, scale, you know, relationships, all of those things, life, life mastery, and changed it to Kairos. And, you know, now I still teach all of those things, but we put God in the middle, we put God in the front and center, on the left, on the right.

Jenni Catron (11:15.356)
Sure.

middle of it.

Jenni Catron (11:22.562)
Mm-hmm, yep, yep. Did that come at a... First of all, thank you so much for kind of giving that story and that background. And I think different circumstances, but I think so many leaders can relate to those moments of, can't control my way out of this. And so many leaders, entrepreneurs are high performers. We will muscle our way through. mean, like I will joke, I'll outlast you. I might not be first, but I will outlast you, right?

Kelly Roach (11:24.686)
You know, so, yeah.

Kelly Roach (11:40.566)
Yeah. Yeah.

Kelly Roach (11:51.677)
yeah.

Jenni Catron (11:51.856)
And then you get to the place where you can't anymore in your own power. And that's so crippling in some ways, but so important because, person of faith, I grew up and faith has always been really core to who I am and how I operate, but I'm so self-reliant so much of the time. And getting to those places where you realize, gosh, what a gift.

Kelly Roach (11:57.806)
Yeah.

Jenni Catron (12:16.592)
that I have a relationship with God and that that can be and should be the foundation of what I do. But so many of us have to learn that the hard way. Is that fair to say? Talk to me about reinvention seems to be kind of a theme in your journey. Well, actually, before I go to that, I meant to ask you this earlier. Did your decision to put faith so core to your work, did that come as

Kelly Roach (12:22.197)
Yes.

Yes. Yes, for sure. For sure.

Jenni Catron (12:43.344)
come at a cost? Did people like, hey, wait a minute, what are you doing? Or do people embrace that? You maybe they kind of recognize that as like underlying in your work, but I'm just curious if you got some pushback on that.

Kelly Roach (12:54.648)
Yeah.

Yeah, I think that was that's that's part of like how God works, right? Because I think I had a huge fear of what the cost would be and there was no cost at all. There was only gain. And so, you know, I think that's just God being God, right? Like, you know, and so, yeah, and I've had a lot of people say, hey, like, you didn't have to say it. We all knew it. You know, we know you the person and if you know the person, you probably have a pretty good idea.

Jenni Catron (13:05.105)
Hmm.

Jenni Catron (13:11.59)
Yeah, yep. Like, just try me.

Jenni Catron (13:20.806)
Mm-hmm.

Kelly Roach (13:27.586)
you know, what their moral foundation and ethical principles are and kind of the way they operate. So I just had a lot of people that really like rallied and I think that it was really a great decision, but not so much because people were like, yay, faith, but more so because I think that people are just hungry for something richer and deeper and more meaningful and they don't have many places to turn where there is someone that is teaching

Jenni Catron (13:34.578)
nice.

Kelly Roach (13:57.164)
business at the level that I do, having done what I've done and really integrating faith in a super powerful way into the strategy, the leadership, the decisions, all of those things. So I think it just came at a time where people are starting to realize they've looked all the other places and now it's time to look inside and it's time to really rediscover the role that faith can play in their lives.

Jenni Catron (14:16.327)
Yeah.

Jenni Catron (14:24.368)
Yeah, that's so good. That's so good. How has faith guided your decision making? And like, you know, like what does that look like? And maybe it's always guided you, but like, it, is it, is it more prominent? What does that look like day to day for you? think like, I'll give you just a little context for me. It's the

I'm always straddling this line between faith and foolishness. There's good principles of how to be a business owner and what to be mindful of and watching that P &L and making decisions. And then there's this element, I often feel like God is saying, Jen, do you trust me? Do you trust me? Because there are moments where you're about to make a decision as a leader that might look a little foolish, but there's that element of God's direction.

that you're trying to listen to. So I'm just curious how you would react to that or how you would say, does faith guide decision-making for you?

Kelly Roach (15:16.982)
Yeah, I mean, I think that that's exactly it, right? Because like, God is always with us, but it's whether or not we're even open to asking or listening. You I think most of us, especially elite performers, high performers, high impact, high agency people, we have a high sense of self-reliance because we don't want to be lazy, right? And so there's good that comes with that and bad, right? And so like a big part of what

Jenni Catron (15:24.562)
Hmm.

Kelly Roach (15:46.914)
got us from here to there is being action oriented, future focused, driven, you know, all of those things. But I think that true faith is, you know, a willingness to slow down and ask God what the will is for your life and for your business. And, you know, I think for me, like my first huge part of, you know, adulthood was like set goals, execute, achieve, and ask God to bless.

everything I'm doing and guide me, right? It's like, this is what I wanna do. You with me, God? Okay, cool, let's go. And my life now is very different where I'm like, you know, I've accomplished a lot in the secular world and now I'm kinda at the place where I'm like, what's up, God? Where do want me? Where do you want me? Put me where you want me, put me in the room where you want me to be in.

Jenni Catron (16:17.936)
Yeah, yep.

Jenni Catron (16:38.098)
Hmm.

Kelly Roach (16:40.066)
put me in front of the people you want me to be with, like, let me bring you into the room where you're supposed to be that you're not right now. I am much more in a place now of like, I'm reporting for duty and I'm going to show up at the post that you need me at, then I'm going to go do what I want to do and ask that you, you know, be with me. And I think that that's a really peaceful and powerful place. And I don't work any less hard.

Jenni Catron (16:52.498)
Hmm.

Jenni Catron (17:05.126)
Yeah. Right. Right.

Kelly Roach (17:07.958)
I'm not any less driven. I'm not any less motivated. I give it my all every single day. I show up 110%. But my mentality is just different. I don't feel a need to go out and aggressively pursue accomplishing all of these things, although I know I will continue to do that because I do the work. But I don't feel that I need to do that anymore. think that where God ultimately wants me to be

Jenni Catron (17:16.497)
Yeah.

Kelly Roach (17:37.748)
he will carry me there regardless. I just need to keep doing the next right thing, you know?

Jenni Catron (17:40.688)
Yeah, gosh, I appreciate that so much. And the posture, right? It's the posture of, love that, just I'm reporting for duty. Okay, what do you got? What do you got for me? Where do you want me? Where do I need to go or what do I need to do? Instead of that anxious driven sense of, well, I should be doing this or I should be going there or I want, and just being more comfortable and confident in his plan is greater than ours, right?

Kelly Roach (17:49.186)
Yeah. Yeah. Yeah. Yeah.

Kelly Roach (18:03.831)
Yeah.

Kelly Roach (18:09.196)
Yeah. Yeah.

Jenni Catron (18:09.558)
And, so I love that. Yeah. You're not working any less. You're not giving any less, but it's more of what's, what's the, what's driving it. What's that foundation from which you're operating from? That's really, that's really helpful perspective. Kelly. love that. want to talk for a minute about, my passion points are leadership and organizational culture, healthy teams, healthy leaders. And I've heard others talk about your strengths as a leader and how you lead your team, like your intentionality in that. So.

Kelly Roach (18:21.304)
Yeah.

Jenni Catron (18:39.34)
has leadership come naturally to you? Is that like something that you, you know, just naturally had leadership gifts? What are you learning about building teams? Like I'd love for you to just kind of speak to those topics a little bit.

Kelly Roach (18:52.238)
Yeah. Well, I have been on a 21 year plus journey of being a leader. I did not want to be a leader. I was a top performing salesperson. And when my leadership came to me and said, Hey, we'd love to move you into leadership and have you go do this branch turnaround. That was my first promotion. was like, yeah, no, I'm not really interested in that. Like I'm making great money. I'm having success. Why would I go do that? You're slowing me down. You're killing my game.

Jenni Catron (19:15.536)
Right?

Kelly Roach (19:18.912)
And so when I first started as a young leader, you I was impatient. you know, I was probably a little too aggressive, you know, all the things. And it's been, you know, a multi-decade journey for me, but no, mean, I, I'm obsessed with leadership. love running teams. love working with people. love collaboration. I think the most fun part about running my companies is the work that I get to do with other amazing people that are also mission oriented and vision driven.

Jenni Catron (19:44.7)
Yeah. Yep.

Kelly Roach (19:47.97)
And, you know, I wrote a book about it, obviously bigger than you. just released the, audio book two months ago and I totally updated the book and I added seven more chapters because it's just insane in the online space. There's really no solid leadership education. And there's such, there's such a confusion between what leadership is versus management.

Jenni Catron (19:57.785)
cool.

Jenni Catron (20:15.654)
Yeah. Yep.

Kelly Roach (20:17.448)
And people don't understand that when you're managing people, it's always gonna be transactional and they'll never be loyal and they'll never like run through fire and run through walls for you because it was a transaction, right? Whereas when you become someone's mentor and you truly focus on becoming a leader, it's relational. It's not transactional anymore. And you can just do unbelievable things together. So.

Jenni Catron (20:25.65)
Yeah.

Jenni Catron (20:36.348)
Yeah. Yep.

Kelly Roach (20:43.478)
Yeah, I'm super passionate about that. And it's a lifelong journey. We're all working all the time to be better leaders because leadership is just an outward demonstration of our own personal growth and our own ability to manage our emotions and our communication and to create stability and strength for others, to be able to identify the different levels of support and styles of support that people need in order to be their best and to perform at peak.

Jenni Catron (20:52.978)
It's good.

Kelly Roach (21:13.12)
It's just a never ending journey, you know, but it's really interesting because, know, everybody, you know, wants to grow the business and build the company and, you know, have the success and have the freedom. But a lot of people really don't recognize that the thing that is standing in their way is their own lack of leadership. And so I would say if there's one thing for people that want to build really wildly successful companies, like where you are not the business.

Jenni Catron (21:14.386)
Ha

Jenni Catron (21:31.815)
That's good.

Kelly Roach (21:41.55)
you are running a company that gives you freedom and autonomy and all of those things, it's really all about developing your leadership skills.

Jenni Catron (21:49.35)
Yeah, gosh, that's so good. One of the little mantras at foresight, my company is lead yourself well to lead others better. And that, you know, it really does. think John Maxwell is famous for saying everything rises and falls on leadership. And my listeners will know the story, but you know, my early twenties, again, lots of similarities and probably my drivenness and style to yours. it was like, was, you know, it was that high achiever, bit of a bulldozer.

and didn't really recognize the value of and the gift of leadership, right? That, you know, just the privilege it is to actually invest in the lives of others and see the giftedness of others flourish. And that's the fun for me in this season is coaching leaders around how to develop healthy teams, right? Like to really align the gifts and strengths of a team, to build cultures that provide a healthy foundation for achieving the mission of the organization. And so...

Kelly Roach (22:21.772)
Yeah. Yeah.

Kelly Roach (22:37.122)
Mm-hmm.

Kelly Roach (22:44.716)
Mm-hmm. Yeah.

Jenni Catron (22:46.258)
I love so much of what you shared there, so powerful. And it is, it's kind of the core at the end of the day, everything rises and falls on leadership. You have made some successful transitions, like those pivots in your journey, in your career. What advice do you give to leaders who filled, called maybe to a different path, but are afraid to take the leap? I mean, you kind of look at your story and your journey and you see you.

Kelly Roach (22:53.57)
Yeah, for sure.

Jenni Catron (23:13.624)
making these transitions at key moments and from the outside looking in you make it look easy. But how did you take those leaps? How do you encourage other leaders? Like when you're sensing it's time for a change, how do you navigate that?

Kelly Roach (23:22.36)
Mm-hmm.

Kelly Roach (23:32.898)
Yeah, well, what I would say first and foremost is that reinvention, there's an art in the science to reinvention. And if you're going to have a long and prosperous career, you're going to reinvent yourself over and over again, right? So it's just like leadership, it's a set of skills. And I think either people don't do it or they do it really abruptly overnight and they don't do it well. And I actually wrote something called the Reinvention Playbook. I'll share the link so that you can give it below the episode for free to everyone that's listening.

Jenni Catron (23:43.132)
Hmm, yeah.

Kelly Roach (24:02.398)
And it's literally a step-by-step guide on how to identify based on how you're feeling and the results that you're getting and what you're seeing, what kind of reinvention is next for you and what changes you need to make to step into that reinvention. Because it really is different. Like some people it's external, some people it's internal, someone listening today.

It might be a lateral move within a company. It might be leaving a company. It might be starting a company. It might be closing a company. It might be the products that you're selling. It might be the type of client that you're servicing. Like, reinvention comes in unlimited sizes and shapes, right? So first it's like, where are you going? Why? And what is the type of reinvention that is needed? And then it's mapping out a strategy.

for how you evolve into that. And I say evolve because it's an evolution, not a revolution. And like I said, it's either a lot of people are on the pendulum one side where they just like sit and they're miserable for years, cause they don't know how to get started. And they just, they can't understand how to make the leap or how to bridge. And then other people just randomly decide overnight, I want to do this. And they just throw out all the success and all everything that they've built and everything that they've created.

Jenni Catron (25:05.956)
Sure. Yep.

Kelly Roach (25:18.206)
because they feel a certain way. Like I see this in the online space all the time where people are like, burn, they just burn it down. And it's like, it's so reckless to do that because you could have taken that gold and pivoted that into where you're going next very successfully, but it's just having a path and laying out the steps to do it. So in the playbook, I lay out basically, you know, a 10 step process for people to map or reinvention. But here's what I would say to anyone listening today.

Jenni Catron (25:28.06)
Hmm.

Kelly Roach (25:45.474)
When I started my business, I was a corporate executive. I was working 60 hours a week and running a very high level division. And I didn't walk in and just resigned from my job. I started my business on the side. And for over five years, I built my company on the side to reinvent myself and to get to where I was going next. And all of the reinventions that I've done have been a multi-year process. And it can be shorter, it can be longer. It's completely unique to the person.

There's nothing to be scared of. It's just about having a plan and just putting one foot in front of the other. So just like you have a choice, you can quit a job and then go start a new one, or you can stay in a job and you can build a side business or whatever the case, you can do the same thing with reinvention. It can be an evolution, not a revolution. And that really lowers your risk and gives you a stronger and more stable foundation to work off of as you move into whatever your new era looks like.

Jenni Catron (26:15.228)
Hmm. Yeah, that's good.

Jenni Catron (26:42.214)
Yeah, gosh, that's so good. And sometimes the, you in my own journey, I started writing and speaking while I was working full time in a complete, you know, in a different space and had no idea that it would end up becoming my primary work today. But it was just taking those steps and keep learning and crafting those skills. And so I look back on that and go, that was a bit of a reinvention in my story, but I didn't know it at the beginning. was like,

I was just kind of chasing something that was interesting that I was enjoying, you know, and kind of building it as I went. And then fast forward a decade and you're like, this is who I am now in this stage in this season. So I love that. I'm a plan girl. Like you give me a goal and I'm going to build a plan. And so that feels natural to me, but I think you're so right in that a lot of leaders, we might just see the thing that we want to, you know, become.

And we assume we just have to take this monster leap instead of going, Hey, what are the steps that could get me there? so I love that you're going to share that playbook. We'll, we'll have that linked in the show notes cause that's super valuable. So good. Okay. Kelly, you have lots of listeners, leaders listening who, are eager to keep growing and learning and leading well. What, would you coach us? What would you leave us with today?

Kelly Roach (28:03.928)
Well, I mean, I would say that I think God plants our dreams in our hearts for a reason. And so I think trusting your own instincts and intuition, if you're feeling called towards something, it's probably for a reason. And I think that a lot of what takes us off course is when we put arbitrary timelines on things.

Jenni Catron (28:08.914)
Hmm.

Jenni Catron (28:24.082)
It's good.

Kelly Roach (28:25.198)
And whether that's we think we're too late, we think we're too early, we think we're not ready, we need to get there faster, we need to get there slow, you know, right? So I would say, you know, trust your calling and be patient and pray for perseverance and pray for faith and pray to stay grounded in God's will for your life and know that you can't possibly dream a bigger dream for yourself than the one that God has for you.

Jenni Catron (28:37.574)
Hmm.

Kelly Roach (28:54.368)
So you don't need to ask yourself if you're dreaming too big. You have to ask yourself, are you dreaming too small? And then just figure out what's the next best step. What's the next right thing? And just keep layering good decisions.

Jenni Catron (29:04.082)
That's so good. So good. had to write that one down. You can't possibly dream a bigger dream than God has for you. So, so great. Kelly, where can people connect with you? Tell us about your podcast, your resources, where to find you.

Kelly Roach (29:19.916)
Yeah, yeah, definitely. Well, we'll link the reinvention playbook down below. It sounds like that will be relevant for a lot of the listeners. So definitely make sure you grab a copy of that. The Kelly Rote Show. So I release two episodes a week and I teach on business and scaling and mindset and faith and family and marketing and all the things to create a 1 % life. So the Kelly Rote Show is definitely the best place to connect with me. And then of course on social, pop in, say hello, say you me on the show. I'd love to connect with any of the listeners.

Jenni Catron (29:47.26)
So good. Kelly, thank you for just letting your faith inform your work and for challenging so many leaders in the way you do. Really grateful you joined us today.

Kelly Roach (29:54.168)
Yeah.

Kelly Roach (29:58.604)
Yeah, thanks for having me.