Transforming Biopharma
Transforming Biopharma
Latest Episodes
How pharma is turning CRM ambition into action, value and outcomes
Companies are making meaningful progress in bringing barriers-driven engagement™ to life—embedding orchestration into workflows and rethinking how CRM supports smarter decision-making, coordination and customer progress. But turning that progre...
‘Everything changes at the same time’: On conversational AI with Veeva’s Arno Sosna
In this episode, Arno Sosna, president of the CRM Suite at Veeva, joins Maria Whitman to explore how AI is transforming CRM in life sciences into a dynamic engine for insight and action. They unpack the emergence of Commercial Evidence™—real-ti...
‘Move slow to go fast’: Keeping pace with responsible AI with Michael Shaw
The rapid evolution of generative AI has led to increased adoption but also raises significant compliance challenges. ZS Principal Michael Shaw joins the podcast to discuss the importance of responsible and ethical AI adoption in the biopharma ...
Cultivating resilience: Building a better supply chain with McKesson’s Ammie McAsey
As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the h...
‘We can’t do it alone’: UCB’s Colin Lake on partnerships, patients and rare diseases
Colin Lake, VP and head of digital care transformation, neurology and rare disease at UCB, is passionate about helping patients with rare diseases. He joins Maria Whitman to talk about how UCB has focused on simplifying its digital strategy to ...