S6:E17 | CV Market Outlook

Kathryn Schifferle

Chief Vision Officer, Work Truck Solutions

Jameel Ghata

Chief Strategy Officer, PAVE

The commercial vehicle market faces significant uncertainty, leading to a flat outlook, compounded by potential tariffs. Innovation and technology, particularly AI-powered diagnostics, are crucial for navigating this period. While EV adoption is a key focus, its 2030 market share predictions have been lowered due to challenges related to geography, use case, infrastructure, and cost. Other alternative fuels like propane and natural gas are also being considered amidst evolving engine manufacturing and regulations. Proactive inventory management, understanding local markets, dedicated sales teams, and strategic partnerships are vital for success. Dealers have an opportunity to meet evolving customer needs by offering comprehensive service packages, including fleet management and consultative solutions. The changing regulatory landscape, including tariffs, greenhouse gas rules, and California's ACF, significantly impacts the market.

https://www.worktrucksolutions.com/
https://www.comvoy.com/