Episode 35: Who, not How

The 7 Percent Club Podcast – Episode 35: Who, Not How

Episode Overview

In this episode, I explore the powerful concept behind the book Who, Not How by Dan Sullivan and Dr. Benjamin Hardy. I break down how shifting from asking "How can I do this?" to "Who can help me?" can accelerate business growth, improve efficiency, and free up time to focus on strategic goals.

Key Takeaways

🔹 The Core Concept: Instead of figuring out how to do everything yourself, focus on finding the right people (your “Whos”) to help you achieve your goals.
🔹 Why It Matters: Asking who leads to results, while asking how often creates problems and slows you down.
🔹 Applying the Concept:

• When setting business goals, don’t immediately ask how—ask who can help make them happen.
• Examples:

Expanding internationally? Find experts who have done it before.

Need to grow your business? Surround yourself with high-level mentors and collaborators.

🔹 The Power of an A-Team: Having the right people in your business allows you to focus on what you do best while they handle execution.

🔹 Let the Who do the How: A key phrase from the book that emphasises delegation and collaboration for greater success.

Favourite Quotes from the Episode

✨ "Asking who creates results. Asking how creates problems."
✨ "Richard Branson doesn’t start his visionary projects by asking how—he gathers the right Whos."
✨ "If you have an A-team in your business, they are the Whos who will help you grow while freeing up your time."

Episode Resources

📖 Who, Not How by Dan Sullivan & Dr. Benjamin Hardy
🌐 Learn more about me: jennystilwell.com.au

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!