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How RNR Tire Express Builds Better Shops Through Training, Service, and Leadership
The RTO Show: "Let's talk Rent to Own"
What separates a good tire shop from a high performing customer focused operation?
In this episode of The RTO Show Podcast, Pete Shau sits down with Jason Chui of RNR Tire Express to explore how leadership, hands on training, customer service, and operational systems are helping RIMS USA scale one of the fastest growing rent to own tire and wheel businesses in the country.
From ASE certifications and service manager development to AI powered shop systems and customer retention strategies, this conversation explains how the modern tire and wheel rent to own industry is evolving.
What You’ll Learn:
- Why customer service and relationship building still outperform transactional retail models in the tire and wheel industry
- How RNR Tire Express uses hands on training, ASE certifications, and service manager development to improve shop performance and safety
- The operational systems behind scaling from 24 to 26 locations while maintaining customer retention and service consistency
- How AI tools, Shopmonkey software, and digital workflow systems are changing the future of automotive service and rent to own operations
- What it takes to transition from technician to leadership in the RTO automotive space and build long term career growth
Episode Highlights:
- 03:28 – How RNR Tire Express scaled to more than 24 stores through training and operational leadership
- 10:39 – Why RIMS USA created a dedicated corporate service manager and training position
- 14:18 – How new service managers are trained using hands on leadership and real world shop experience
- 20:22 – Why customer education is one of the most important parts of the tire and wheel business
- 27:53 – Inside the MIT management training program and how future leaders are developed
- 41:24 – How Shopmonkey software, digital workflow systems, and AI tools improve shop efficiency
- 50:47 – The safety systems and training procedures helping eliminate wheel off incidents and customer damage
- 59:29 – The future of electric vehicles, Bluetooth TPMS sensors, and evolving automotive service technology
Meet the Guest:
Jason Chui is the Corporate Service Manager and Trainer for RIMS USA under RNR Tire Express. With more than 30 years of automotive experience spanning Sears Auto Center, Tire Kingdom, Goodyear, and rent to own automotive service, Jason now leads technician training, ASE certification preparation, shop safety systems, and service manager development across multiple RNR Tire Express locations.
Tools, Frameworks, or Strategies Mentioned:
- ASE Certification Training
- RIMS USA Service Manager Development Program
- MIT Manager In Training Program
- Shopmonkey automotive workflow software
- Hands on technician certification systems
- Electric vehicle service adaptation and Bluetooth TPMS preparation
Closing Insight:
Great shops are not built by accident. They are built through training, consistency, accountability, and people who care about both the customer and the team standing beside them. Jason Chui’s approach to leadership at RNR Tire Express shows how operational excellence and customer service can grow together when the culture is built the right way.
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