Sustainable Hospitality Podcast

How Iberostar is Pioneering the Responsible Tourism Movement | Megan Morikawa

Kathy Sue McGuire and Amy Wald Season 2 Episode 4

Join us as Dr. Megan Morikawa, Iberostar’s Global Sustainability Director, shares her journey from academic research to leading sustainability initiatives in the hospitality sector. Discover how Iberostar, a century-old, family-owned Spanish multinational company, is setting the standard for responsible tourism with its forward-thinking business practices. Learn about their ambitious goals for zero waste by 2025, carbon neutrality by 2030, 100% responsible seafood consumption by 2025, and the ongoing efforts to enhance the ecosystems around their properties. Dr. Morikawa also provides practical advice for any hospitality entity embarking on a sustainability journey, emphasizing the importance of crafting a unique and authentic approach. Dive deeper into their 'Wave of Change' movement and be inspired to make a difference.

https://www.unwto.org/sustainable-development/global-tourism-plastics-initiative

https://sciencebasedtargets.org/

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