Building sustainable supply chains with Lamar Steiger and Neil Mellers, Ranch2Retail

Beef supply chains have been described as the most dysfunctional and least organised supply chains of everything available in the supermarket. Today we are joined by Lamar Steiger and Neil Mellers from Ranch2Retail who are building connected beef supply chains to improve economic performance of the whole chain and environmental outcomes. Data across all participants is a key component of creating and sharing the extra value. 

It took over 100 conversations before Lamar found a rancher who was interested in rising to the challenge of creating a premium supply chain for Walmart that provided consistent product, reliably at consistent price which give the customer a great beef eating experience across 4600 stores.  Prime Pursuits now supplies about 600 Walmart stores across the SE USA. 

You can listen to our conversation here.