Amazon Vendor | Strategies for Balancing Amazon Vendor with Traditional Retail Channels

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Christoph Krauss, Associate Partner at the renowned management consultancy, Prof. Roll & Pastuch. He delved into the intricate relationship between Amazon and traditional retail, exploring how the Amazon vendor platform operates within the larger context of offline sales. 

Christoph, with over two decades of experience in marketing and sales, shares valuable insights drawn from his extensive background advising B2C brands on strategy, pricing, and commercial growth. 

Tune in to discover the strategies behind successful navigation of the evolving retail landscape and gain key takeaways for leveraging Amazon's platform effectively.