Amazon Vendor | Beyond reports: Turning Brand Analytics into Strategic Action

In this episode of Marketplace Masters, host Paul welcomes back Jimmy Barber, Strategy Director at the Bluebird Group, to explore the powerful insights found within Amazon Brand Analytics. 

The discussion focuses on how to leverage key tools such as the Search Query Performance (SQP) report and the Catalogue Search Performance (CSP) report to develop actionable strategies that enhance campaign performance and retail strategies. 

Jimmy shares practical tips, insights, and real-world examples to help brands, agencies, and vendors understand and make the most of these valuable analytics. 

Whether you're new to brand analytics or looking to deepen your knowledge, this episode is packed with essential information for maximising your Amazon presence.