MerchantSpring Marketplace Masters
Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
MerchantSpring Marketplace Masters
Amazon Vendor | Navigating Brand Registry as an Amazon Vendor
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MerchantSpring
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How does Brand Registry actually work for Amazon vendors—and why do so many brands still struggle to control listings, content, and brand presence on Vendor Central? In this episode, Paul Sonneveld speaks with Scott Bass, Director of Operations at Ecommerce Intelligence, about how Brand Registry has evolved, where vendor authority really sits today, and how brands can regain control through the right permissions, support paths, and hybrid strategies.
