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Danilo Zatta

Dr. Danilo Zatta, who the Financial Times has described as one of the “world’s leading pricing minds,” is Head of Sales, Pricing & TopLine Strategies as a Partner at Valcon, a full-service provider that works at the intersection between consultancy, technology, data, advanced analytics and strategy. Dan is a global pricing and top line growth advisor to numerous blue chip companies and private equity investors. He’s also the author of more than 20 books, including, an international best seller that’s been translated into 10+ languages, The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy on and Offline, and, his most recent work, The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits.  Both books have been praised by industry thought leaders, including the marketing guru Philip Kotler.

https://www.linkedin.com/in/danilo-zatta/

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