Discover Your Perfect Pricing Model with Danilo Zatta Artwork

Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives

Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.

Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.

Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.

🎙 Each episode includes:

- Expert Interviews: Candid conversations with top pricing professionals and retail innovators

- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry

- Actionable Takeaways: Practical insights you can apply immediately in your organization

We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:

- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms

- Data-driven consumer behavior analysis

- Strategic solutions to complex pricing challenges

- Tactics to boost profit margins and market share

- Pricing topics making headline news

- Building and transforming pricing functions

Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.

🗓 New episodes drop the last week of every month.

📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.

Sponsored by Competera — the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty.

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Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Discover Your Perfect Pricing Model with Danilo Zatta

January 25, 2024 • Competera • Episode 9

Today’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times. For more than 20 years, Dan has been advising corporations and private equity investors across industries and geographies about commercial excellence, monetization and profitable growth.

Dan is also the author of more than 20 books, including, an international best seller that’s been translated into 10+ languages, The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy on and Offline and, his most recent work, The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits.

Watch the Pay per laugh video on YouTube.

Follow Danilo Zatta on LinkedIn and checkout his website: danilozatta.com.

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