Join us as we pedal our way through the world of cycling with our guest, Jesus Frías, a seasoned cyclist and owner of Ride Tucson, a new shop that focuses on building community. With over two decades of riding experience tucked under his helmet, Jesus opens up about his inventive business model that blends his love for cycling with a passion for local culture, food, and community engagement. This unique symphony of experiences has given birth to a cycling oasis in the heart of the desert that's as refreshing as a chilled bottle of Bacanora, made specifically for Ride Tucson.
Our conversation heads South as we hop on our virtual bikes and set course for South America, strapping ourselves in for an exploration of latin bike culture. Jesus' stories range from an intriguing history of electric bicycles to his escapades training dealers and customers with Specialized SBCU. We then gear up and race to Mexico, shedding light on the world of bike races, shops, and a pulsing cycling culture that rivals any Tour de France stage.
In the finale of our chat, we shift gears to discuss e-bikes - a phenomenon electrifying the biking industry. Jesus offers a unique insight into the brands he carries, the staggering growth of the e-bike market and the myriad of ways e-bikes are being used globally. From the thrill of Mexican wrestling culture - Lucha Libre, to his sunset collection inspired by Tucson's mountain views, this conversation is super interesting. So, get ready to embark on this ride with Jesus Frías, where every turn unveils a potential new and exhilarating cycling adventure.
Ride Tucson: https://ridetucsonaz.com/
The Loop (Tucson's 150+ mile paved bike path): https://tucsonloop.org/
Jesus's favorite place to ride in South America: Colonia, Uruguay: https://en.wikipedia.org/wiki/Colonia_del_Sacramento
Aventon EBikes: https://www.aventon.com/collections/ebikes
Velotric EBikes: https://www.velotricbike.com/
Lucha Libre: https://www.lonelyplanet.com/articles/lucha-libre-an-introduction-to-mexican-wrestling
Listen to Mountain Cog
Apple Podcasts
Spotify
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Email
mountaincog@gmail.com
Join us as we pedal our way through the world of cycling with our guest, Jesus Frías, a seasoned cyclist and owner of Ride Tucson, a new shop that focuses on building community. With over two decades of riding experience tucked under his helmet, Jesus opens up about his inventive business model that blends his love for cycling with a passion for local culture, food, and community engagement. This unique symphony of experiences has given birth to a cycling oasis in the heart of the desert that's as refreshing as a chilled bottle of Bacanora, made specifically for Ride Tucson.
Our conversation heads South as we hop on our virtual bikes and set course for South America, strapping ourselves in for an exploration of latin bike culture. Jesus' stories range from an intriguing history of electric bicycles to his escapades training dealers and customers with Specialized SBCU. We then gear up and race to Mexico, shedding light on the world of bike races, shops, and a pulsing cycling culture that rivals any Tour de France stage.
In the finale of our chat, we shift gears to discuss e-bikes - a phenomenon electrifying the biking industry. Jesus offers a unique insight into the brands he carries, the staggering growth of the e-bike market and the myriad of ways e-bikes are being used globally. From the thrill of Mexican wrestling culture - Lucha Libre, to his sunset collection inspired by Tucson's mountain views, this conversation is super interesting. So, get ready to embark on this ride with Jesus Frías, where every turn unveils a potential new and exhilarating cycling adventure.
Ride Tucson: https://ridetucsonaz.com/
The Loop (Tucson's 150+ mile paved bike path): https://tucsonloop.org/
Jesus's favorite place to ride in South America: Colonia, Uruguay: https://en.wikipedia.org/wiki/Colonia_del_Sacramento
Aventon EBikes: https://www.aventon.com/collections/ebikes
Velotric EBikes: https://www.velotricbike.com/
Lucha Libre: https://www.lonelyplanet.com/articles/lucha-libre-an-introduction-to-mexican-wrestling
Listen to Mountain Cog
Apple Podcasts
Spotify
Other Podcast Sites
Socials
Instagram
Facebook
Email
mountaincog@gmail.com
Dude, this stuff is so good.
Jesus:It is Back in Nara.
Josh:Back in Nara.
Jesus:There's a saying It'll open cages that you have inside and those animals that have been trapped inside will come out. Sometimes they're crazy animals, so don't drink the whole bottle at once.
Josh:Are you saying that my wife's in trouble tonight?
Mike:The animal comes out of its cage.
Jesus:Well, they need bottoms up.
Josh:We should probably tell them what we're talking about.
Jesus:Sorry, I interrupted.
Josh:No, you're totally good, please interrupt.
Mike:That's what we do here, especially this guy.
Josh:So it's Friday night, friday night. And we've got some awesome guests from Ride Tucson new shop and concept in Tucson, right along the loop, and we'll talk more about that. But they brought us some alcohol. Tell us about what you brought us.
Jesus:I brought you guys Baca Nara. It's like Miss Collar tequila that make in the state of Sonora up in the mountains. That actually that one. It's made just for us. We know the family makes us. They make every other month. They bring some for us and we only share it, as the label says, with friends that are really chingones. That means super cool people Cool.
Mike:Yeah, that very special.
Josh:And it's delicious. By the way, it is super delicious, so thanks for sharing. I'm like getting in trouble with this.
Jerry:I think it's too good.
Mike:And all I can think of when you said that tequila is, is Trace amigos. When he's like tequila is like beer. I don't know if you ever see Steve.
Josh:Barton no, no, all right, we'll put it in the show notes. Hey, if your wife's mad at you, yes, you should buy another bike, yeah.
Mike:Why is that?
Josh:Josh. Well, your wife will still be mad at you, but then you'll have a new bike.
Mike:That's a good one.
Josh:Yeah, I like it and very true funny because it's true.
Mike:Well, I think we may be talking about like electric bikes a little bit tonight. So most people are shocked when they hear that I'm a terrible electrician.
Josh:Really.
Mike:Shucked. Yeah, they're shocked. And the other part is my son was actually chewing on electrical cords the other day and I had to ground him, so he's currently doing better and I forgot the third part of that, so we'll end it with that. Okay, that's good, that's good, it's plenty good.
Josh:All right, we should probably introduce our guests. So would you like to introduce yourself, sir?
Jesus:Yes, okay, my name is Jesus Frías. I've been in the cycling industry almost like for 22 years from Tucson, arizona in Mexico. So I was born in the state of Sonora in Mexico and I've been working in different local shops. I used to work for full cycle ironing our bicycles and after that I start working for specializers and as BCU professor in Latin America. So I used to deal with Mexico, uruguay, paraguay, chile, argentina different places.
Jesus:So I used to teach product sales and marketing and Body Drone with the Fit, some other cool stuff, and it's been a great adventure in the cycling industry.
Josh:And SBU is specialized bicycle university.
Jesus:Yeah, specialized bicycle component university. Okay, yeah, and they train you in order for you to train people. Like if someone opens a shop in Oaxaca, they, they, you train their staff and you do training every other month. So it's like a whole program where you teach, create engagement between the brand owner or the shop owner and the brand which is specialized at that moment. So, it was great, I mean it's kind of train, the trainer type situation.
Jesus:Kind of yeah. So I spent time in Morgan Hill, california, and then I used to get training there and then just travel and now I'm just, I have my own little Oasis in the desert, which is right, tucson. We do electric bikes and we do regular bikes too. We rent them, we do rentals, we starting to do tours. We try to do everything as local as possible.
Mike:Yeah, very cool. Yeah, looking on your website, it looks like you got a lot of activity in the community, getting in people involved. Yeah, and like, what can you tell us about your kind of the motto and the theme of your whole concept?
Jesus:It's kind of like this is okay, the business model we're planning. We're off season right now, but starting October we want to do is we want to have local food, like local treats, pretty much, that you can stop by if you're riding, yeah, the bike. Stop by and get like a local jerky. Or we brew kombucha. We have a small company called provisioned AC so we do beef jerky and kombucha so you can buy that there. Healthy but fun food. We want to rent bikes. We do a lot of mountain biking by favorite experience in the cycling it's mountain biking. We don't have a lot of mountain biking activities or tours right now, but we're starting to build one especially for people that come from out of state that want to ride the desert. So I think it's like a little club, pretty much not a bike shop. You can do a lot of stuff. You know we want to have movie nights. We like us I don't really have like a definition of who we are, but we're just from people to enjoy riding bikes.
Josh:So it's like bicycle community.
Jesus:Kind of yeah, like your focus.
Josh:It's probably worth kind of painting a picture for our listeners, because it's not all Tucson Actually. We have listeners from all over the world. So in Tucson, arizona, here in the desert, we have a I think it's 70 or so mile loop.
Jesus:The loop is 165. I think.
Josh:Holy shit, I don't know Is that far.
Jesus:I think it's like the loop, it's 55. And I think right now has four extensions. Okay, that you can go loop, loop it or go take an extension. It goes like all the way to different spots but yeah, you can ride with no traffic for 165 miles.
Josh:Right and your shop or community center, whatever we're going to call it.
Jesus:It's a bike shop. I think it's a bike shop with a lot of different experiences, like a full of experience. Like we have beer, like every other shop, but we have beer for free. If you thirsty, you stop by and grab a beer from the refrigerator for free.
Josh:Now I can. I can attest that because I stopped by today in in your I don't know who is there.
Jesus:Sophia.
Josh:Sophia, yeah, yeah, she was super great. She was like, hey, you want to drink, yeah. And I was like no, it's too early, it's like it's not even one time, yeah.
Jesus:So it's like, it's like having your like your garage, your spot, right yeah.
Josh:That's where we hang out.
Jesus:Okay, that's the definition pretty much Like that's a spot. Yeah, so you have to have fun activities and fun stuff, as in renting bikes and doing all this.
Josh:I see like a barbecue on your patio in the future. Is that in your plan?
Jesus:Yeah, If we have the little situation there. But the plan is having a barbecue and having like local stuff, like okay, sonora dog night ride. You ride the loop for a certain amount of miles, you come back and we have Sonora hot dogs for you for free. That's exactly what we want to do.
Mike:Oh, it's super cool, sounds awesome, especially the Sonora dogs.
Josh:Yeah, and it's I mean, literally like the shop backs up right to the loop, so as you're riding like you can just pull it out the loop and walk right into the shop. How did you find that location?
Jesus:It's a crazy story.
Mike:We like crazy stories.
Jesus:It's. It's like I'm I don't mind mentioning it, but I want to be a strong believer. And so one day I was like I need to. I need to have a little place where I can just do my repairs. I'll have a lot of friends that come from out of town on winter and I just either put the bikes together for them or tune them up or whatever. Like I'm going to, I'm going to do a podcast actually. So I rent that spot. It's it's this CPA, that it's friend of the family, that. Hey, you know what? I have this spot. He rented me super inexpensive. So I had that spot for two years before opening the shop and I painted. I was like, okay, I'm going to design this, I'm going to have this, I order a mic and this, and that I start doing repairs early in the morning come, like on winter.
Jesus:My my favorite thing is go super early in the morning, see the sunrise cause we have a view to the mountain and start repairing a bike, drinking my coffee, listening to my music. It's, it's awesome. Awesome. So and then, um, life's changed routes and like, okay, I have this spot, I have to open it like full to public. So I had the idea before. So I'm like, okay, it's a commercial. I asked my buddy, hey, can I do commercial? Like, oh, yeah, absolutely so. Boom, march, the first was my birthday. We open it.
Josh:Wow, well, march, the first happy birthday. So you'll, I guess you'll you'll always remember the day that you opened it. Right, absolutely.
Jesus:That was a reason cause I'm really bad.
Josh:So were you thinking like were you going to try to do like gmailer dream build type stuff, like where you're like filming the actual repairs that you're doing, or were you planning to actually do like podcasts, where you're going to like have conversations with folks?
Jesus:Yeah, I was just trying to my. My idea was just record a podcast with friends. Let's invite you, like right now, just drink a beer, drink a mascara bacanota, and then just hey, we had a great ride last night. I remember this guy fell and this and that blah blah just jokes and just like having like a just a barbecue with friends, pretty much.
Mike:Yeah.
Josh:And probably invite customers to you still going to do that?
Jerry:Not for you guys are going great.
Mike:Well if you do, if you do get it going yeah, we'll help you.
Josh:We can help you if you have questions or whatever. We happy to help you get things up and going.
Mike:All right, so you mentioned your friends come out from. You know wherever are they. Are they coming up from like Sonora? Are there mountain bikers there, or where are these folks coming from?
Jesus:There's a lot of people in Sonora. They come in and hire us Because the only mountain bike activity that we do is people come from Sonora. They hire me to take them to Mount Lemmon pretty much that's my favorite spot.
Mike:So you're like riding the downhill and the crazy my favorites Buckspring, that's my big time favorite.
Jesus:I do a lot of do you read Millie. Yeah.
Josh:Like Millie. I like all of them, pretty much like the whole. You just like the whole lemon drop Like my, my good one right now.
Jesus:I'm 53. So a spin draw. I park ride my email bike all the way to the top. Come down, grab a beer. Go up, come down. I don't drink another beer until the last three three laps, yeah, three. And then I'm set, come back home and just chill with the wife and the kids.
Josh:So how? So aspen's what like three miles or something, it's like two and a half less than three, I think.
Jesus:just a short line.
Josh:Yeah, if you do two laps of Aspen, it's like 5,000 feet of climbing or something.
Jesus:Well, that's the reason I like the e-bike.
Mike:How does the e-bike do on on like ascending climbs, fabulous, I mean, does it wear the battery down quickly or the way it works is on email bikes especially.
Jesus:they're called class one. So you have a torque sensor so it sensors the amount of pressure you put in a crank arms and you have to be in the right gear in the back in order to get the right help. So if you're not really like the small cock and you're putting a lot of pressure, you won't receive any help. They like to have cadence. So more cadence, more help. So you pick your pace and then just climb like 15 miles per hour all the way to the top and you don't receive help from the motor when you're coming down.
Mike:Okay, you don't need it. Yeah, you don't need it, that's perfect. You don't need a shuttle. You just have to e-bike. How long have you been involved with the e-bikes?
Jesus:no-transcript. I think the last e-bike that I tried in my life was in Specialized. We used to call it a turbo. It was a red bike. There's Superman. It was the like the signature thing of the poster that we launched that time, and that turbo, turbo, levo.
Josh:Is that we're talking about, or is it different? It was a turbo, just straight turbo, yeah, straight turbo.
Jesus:Yeah, it was a red commuter bike. And I think I still have some pictures and that little dude that it's in the top flying like a Superman. For certain ads it was me, because I'm so short. They put me in the bike and I could put my stomach into the saddle, so it was like my body was like same size as the frame.
Mike:So you were on the poster or what I need to get the advertisement.
Josh:Can you send us a picture of that for this podcast? That would be good.
Jesus:I think I do have a lot of stuff from Specialized that I can share, some of I can't, some of I can't because they that's proprietary, yeah, yeah. But yeah, I'm emailing you for sure.
Josh:Yeah that, if that was a public you know I'll find it somewhere. That would be a funny picture for sure.
Mike:So do you guys know the little trivia here, how old like the whole e-biking thing is?
Josh:Like when did the first e-bike come out? No, clue.
Mike:So I did a little checking on this. The first patent for an e-bike was granted December 31st, so New Year's Eve, 1895. Shut the front, yeah, isn't that crazy. To Ogden Bolton Jr, he invented a battery powered electric bicycle with a six pole brushing commuter direct current DC hub motor mounted in the rear wheel. So these been going on for a minute and you know, didn't really take off, I guess, until COVID.
Jerry:COVID was in right. Yeah, yeah.
Mike:Exactly. So going back to the Sonora mountain bike scene, is it big down there? I remember it in Oaxaca. We were talking about Oaxaca, right? Yeah, I remember one night it was pouring.
Josh:These are states of Mexico.
Mike:Oh yeah, sorry, yeah, and South beautiful place in southern Mexico and there was a road race, pouring rain, and they have, as you can imagine, the cobblestone streets right and these, these bicyclists, are just flying through the Zocalo, and all that and it's pouring rain. The in the state, you know, people watching, are just right there and I'm like this is the craziest thing I've ever seen.
Jerry:Yeah.
Mike:So the whole bicycling thing in Mexico is much bigger than I ever knew how do you say bicycle in Spanish La Bicycleta.
Jerry:Yeah, yeah, you get it.
Mike:Gracias, and I can say a couple words. But yeah, so it was cool, but I didn't believe that was. That was probably 20, 25 years ago in Oaxaca and we didn't see a lot of like mountain biking, right, but yeah. So can you tell us a little bit about the whole mountain biking scene that you're aware of in?
Jesus:South America and biking is big in Mexico. I mean, there's riders like I have a really good friend. His name is Johnny Salido. We're good friends. I met him a long time ago as a kid and my mother's last name is Salido. So and so he's one of them. Have my best friend's daughter. She's from Sonora, she rides. Her name is Anna Julia. She rides with the group of girls.
Jesus:Tell me one of the down healers Hannah In Tucson In United States. I mean, she's been in the I forgot the name of this Red Bull thing for girls.
Mike:Oh I know what you're talking about. Yeah, I know, I know, I just don't know names.
Jesus:It's like the rampage, but for girls. Yeah, it's not really a competition. No, it's not.
Josh:It's more of an exhibition. Yeah, they put that together. They started last year. She was there, oh wow.
Jesus:She's from our hometown, from Obregon.
Jerry:Really yeah.
Jesus:I mean there's actually have a few videos, because they come every summer and I take the pro kits to the prozes from Obrego.
Jerry:They're from you know, kevin Praza.
Mike:X Games BMX Praza family. Oh, he's from Maramocillo, maramocillo.
Jesus:Okay, I mean it's great road riding, great mountain biking, they're starting to gravel. I mean there's a big cycling scene in Mexico. I mean you should see the shops there Like we used to open shops, like three story shops and a lot of hot. Yeah, I mean big shops like super European style shops with cafeteria inside Right. I mean Mexico is great. People only know like Rocky Point from the things like that but if you go deep, you can find a lot of stuff.
Josh:It's a different world. It completely.
Jesus:Yeah, I mean in cycling, was just like amazing.
Josh:It's like a lot of things like big scene in the scene, like in South America, because you said you supported a bunch of South.
Jesus:America, like Uruguay, big one. I don't want Chile. Good, chile has like a great rider there, argentina it's big, I mean, that's why specialized all over the area, I think.
Mike:Yeah, I mean you think of specialized their footprint across the world.
Jerry:Yeah.
Mike:I mean, they're one of the big ones, right? Yeah, so when you were doing that, what was it called? The position S S?
Jesus:B U S B C U S B C U.
Mike:Yeah, okay, so you traveled a lot and actually visited the places and and and then trained them. Yeah, and you did that for for a few years, or okay.
Jesus:Like three years. And then I started doing events. It's a crazy story. I remember I was on whiskey off road racing and I met a bunch of friends from Culiacan and Sinaloa in Mexico. They were riding the same race.
Jerry:Yeah.
Jesus:And two of them they were like really bad because the tire, and they told me, hey, can you help us? Oh, yeah, absolutely. And one of them, it was like a good friend and okay, just follow me, and poom, poom, and then we finished a race was for drinking beer and like, hey, you know what? My, the guy that I know these people are a customer in our, in our bicycles, I think and he, hey, jesus, there's trying to find someone in specialized for do this, this, and that His friend was opening a shop in Culiacan in Mexico, a big shop, and they're trying to find this. I'm like no, dude, I'm not going to get that. That's like in 2008,. I think it was like a depression here or something.
Mike:Yeah.
Jesus:Like oh no, it's going to be hard for me to get that job, so like. And then after two days I find him in Pinnacle Pica, a steakhouse in Tucson. Yeah, hey, did you send your resume? I'm like no, and then like you know what I'm going to do it. See what happened.
Jesus:Yeah, I submit my resume and then I compete with like 220 people and was blessed I got first place and they like got interview and they told me Okay. So my first assignment was in Utah snowboard Utah doing putting together a dealer event, helping on the dealer event for a lot of countries. I stay there for two months Because it was like Asia, latin America and this every weekend there was like one country that comes and visit for the dealer event and then after that I went to I was client in Mexico. I stayed there on training and then I started traveling and yeah, oh crazy.
Mike:Sounds like a cool gig, but on the road all the time you kind of tiring out.
Jesus:Yeah, and you can. It's great because you race too and you have the opportunity to race good races. And I did sea otter, I did a few races here and there.
Mike:How competitive were you in the races? Not good, but just do it like I mentioned whiskey and sea otters, those are big races.
Jesus:Yeah, I think I mean I was okay, I wasn't the probably, I'm the pro and my category was probably the top 15, always in that pack. I was competing in certain places. I did one, a few races in Mexico, Some road ones, some mountain ones, but I was just pretty much riding. I was in great shape, but not putting attention to it was hard. I mean you perform a conference one night. Let's, for example, you do a conference in Mexico city and then next morning five o'clock in the morning you got to wait and just go raise.
Jesus:But after the, after your your conference about whatever, a certain model, you go and have dinner with customers. You know a couple drinks, a couple drinks. Then you wake up in the morning, go raise and they're like oh my God. So I mean it was okay, it was. It was a great experience, good opportunity. I learned a lot, a lot.
Mike:What was one of the coolest spots. You got to kind of ride bikes and race or kind of see the whole bicycle scene.
Jesus:I think Colonia and Uruguay, which is a border with Argentina. Argentina there's like a river and the Colonia is like small little town. It was great pavers and it was a good. It was not race, but we used to ride there, we used to stay in our resort there. It was great. Yeah, you take the ferry, you go, you're in Argentina like in 45 minutes, and then you come back, wow, party with the other side.
Mike:So what was the name of that again?
Jesus:Colonia, uruguay Colonia.
Mike:Uruguay.
Jesus:Okay, now it's like back in those days it was like not a lot of tourism.
Mike:Right now it's like it's blown up because of the bicycles or just because?
Jesus:of the town. Yeah, I'm sorry. Everything. Yeah, yeah, but riding there it was great yeah.
Josh:I think it was kind of fate for you to get that job. If you like, race with them with the whiskey, saw them randomly and then didn't follow through. Then a couple of days later you see them in a steakhouse and they're like hey, man. And you're like All right, I got to do this.
Jesus:Exactly, and I've been, I've been. I think I've been riding bikes since I was eight years old. Me and my brother, jerry, started in Mexico be a maxing back in the seventies. No helmet, no, nothing, jumping wood on fire and doing crazy stuff. We have bunch of pictures like that. And then I've been riding and riding and riding and then always, like my passion was like, okay, I wanna be part of the cycling industry. My first real, real job in a bike shop was full cycle.
Jerry:Where was that at.
Josh:I remember this is.
Jesus:Midway and do you remember the performance?
Josh:Yeah, was it in that place before? In that place, yeah before.
Jesus:So it was full cycle. At that time it was like Randy Young, dj Burch. You guys know what?
Jerry:DJ.
Jesus:Burch.
Mike:I know DJ, Okay, DJ Burch Dane.
Jesus:Yeah, whales.
Josh:I think DJ is back in, like Pennsylvania or something right East Coast. He left yeah.
Jesus:DJ and I one time I used to sell I used to be one of the best sellers there so we both bought some titanium frames Frames. They started doing the 29ers so I import the frames from Taiwan. Dj found the welder so we got like 20, 30 frames here and we ended up selling the frames in Mexico. I have a bunch of like crazy stories.
Josh:He was always a wheeler and dealer. If you go to the Tucson bike swap and DJ was there.
Jesus:There'd always be like a whole table full of stuff.
Josh:Like where'd you get all this bro?
Jesus:Yeah, so and then, yeah, I've been doing a lot of cycling stuff and I was working for Specialized. It was like my graduation on the industry because it was a lot of fun, a lot of knowledge. Like, you learn a lot and you understand completely what it's happening with the final consumers. You learn so many skills to provide great customer service and how to treat your final consumer that it makes the industry better. You're not selling, you're sharing an experience.
Mike:So yeah, yeah. That's why you're good at selling, because you're sharing the experience.
Josh:Who's older here? Which one's older? Jerry, he's older. He looks way younger though.
Mike:So Jerry has a trade.
Josh:This, jerry is telling me that you're full of credit. Yeah.
Jesus:No, I'm older One year and 11 months.
Josh:Oh, so it's pretty close Close close, close, close.
Mike:So Jerry's wearing a trail running shirt. He runs, so he's, but he also cycles still yeah.
Jesus:OK, he runs and cycle. I just cycle. I hate running.
Mike:Dude, I'm not a big fan of running, but that's why I like mountain biking, because you can see the trail. I like hiking, though right. And so you can still see all the cool stuff, but faster, right.
Josh:Yeah, we see more of it. Yeah, we get to see more of the trail.
Mike:I wouldn't mind like if I was a runner. I think trail running would be the way to do it. Every time I see a trail runner, though, when we're out on the mountain bike trails, their knees are always scraped up and bloody. They've tripped over multiple.
Jerry:Oh yeah.
Josh:Yeah, yeah, hey so OK, so in your shop and we go all over the place, man. So hopefully you've heard the podcast.
Jerry:You know that there's no straight line here.
Josh:You have two brands that you carry e-bike brands.
Jerry:E-bike brands.
Josh:And I'd like to like how did you land on those two brands?
Jesus:OK, I got Aventon or Aventon. It's a brand that I like. I like the brand because they have a great marketing campaign that helps your dealer to be seen from the final consumer. I think every the e-bike world. Right now it's.
Josh:It's like the Wild Wild West.
Jesus:Yeah, every brand. I mean, if you talk about components, all the components are regular bike components, but the motor, the controller, the LCD screen and your throttle, so the harness, that's what makes the difference. All the brands it's like Shimano and Strap All the brands use the same components, right? So in the e-bike world it's pretty much the same thing. But there's companies putting a little more technology, like Aventon. You measure your calories on the screen. You can measure your calories. You can measure a lot of things. I like that brand because the way they pitch the image to the final consumer, I like it a lot.
Josh:What kind of motor do they use?
Jesus:They use? I think they use Buffan.
Josh:Buffan yeah.
Jesus:Or Dapu. They have their own motors in certain models.
Mike:I think they're either one of the other things.
Jesus:Yeah, and I have Velotrick. Velotrick, they show. I didn't find them, they find me and they told me hey, we want you to represent the brand in Tucson. They stopped by the shop. I checked the bike and the red was really cool. Get a really good explanation of what it was and he left the bike a week. I test rode the bike. I love it and I kept the brand and I'm not planning. If I carry another e-bike model or e-bike brand, it'll be only E-Mot on bike, which we're trying to have one for rentals and it's a pretty cool brand. We'll let you know later, oh, secret.
Mike:We're still here. There, you're still negotiating.
Jesus:Yeah, Because we want to focus more on the hospitality segment of the business. We like to sell bikes, yes, but we want to rent more bikes. We want to bring people from out of state or out of town or out of a country to ride out, ride the loop, ride the mountain, ride Mount Lemmon, to understand. And e-biking is bringing the opportunity to a lot of people If they're not in shape or they're not they want to live.
Jerry:Not hardcore, like I said. Yeah.
Jesus:I mean, in order to get in shape and ride a trail, you have to train, right yeah, but an e-bike gives you the opportunity to live that experience during the weekend, and that's it, yeah.
Mike:You bring up a really interesting point. I don't know if you had the chance to listen to the episode with his son, Maddie, on the San Diego ride a bike, but anyways, the whole theme of that was you go to San Diego on vacation and you park your car and then you see the city and everything by bike and it's just like Maddie explained, like you can see so much more around, in the senses, while you're on the bicycle versus in a car trying to find parking and all that. So what a cool concept for people who come to a beautiful city.
Mike:And they could literally park their vehicle. Pick up a couple bikes from you and the e-bikes they can get there. Yep, right, like you said, without cartable training.
Josh:160 miles and no traffic.
Mike:Exactly.
Josh:Right, so you don't have to worry about getting hit by a car.
Mike:And you could get on the loop as well and go to wherever you really need to.
Jesus:We have a tour that we just launched. I mean, it's really hot right now, but we're trying to find local spots. So we have a Sunday tour that you go from the shop. You stop in St Louis Plaza, rent a coffee house Lisa, it's great Nice and stop by there, get a coffee and then walk in the farmers market and then jump to the next farmers market that's on Sunday and you come back to the shop we want to do a lot.
Josh:How many miles is that?
Jesus:I think it's total will be like 16 or something like that. And then we have other one that we're trying to do where it's for adults only. So Sunset Rites to the Hop Shop. You ride to the Hop Shop, we pay the first round. If you want a second one, you pay for the second one and then we come back to the shop. So we're trying to do stuff like that to bring people to Tucson and live the cycling experience.
Josh:Yeah, that is super cool.
Mike:So here's some more numbers here. It's funny that you mentioned when the e-bike thing took off and you mentioned COVID. Yeah, so around that time frame in 2019, it says here. Let me see if I can get the stats here 2019 Electric Bicycle Market was estimated at. Any ideas Like how many, how much it was?
Josh:estimated In dollars. What were the dollars? Yeah, Like the actual market that year, what they were forecasting its cagger would be. It talks about the cagger which is the growth rate?
Mike:OK, 7.49%, but it's saying that the market was estimated at $15.42 billion $15.42 billion. And now they're saying 2023,. E-bike sales are estimated to reach 40 million units worldwide, generating about $20 billion in revenue. $20 billion.
Josh:What is I mean? What are normal bicycles? Do you have a base to compare some? Sorry man.
Jesus:I don't mean to Now. You're getting into he's getting into what I do for a living.
Mike:So now I'm going to start asking more questions and more questions, Bosses bosses, bosses. Asking me questions. I'm in the hot seat right now. I don't have the answer.
Josh:I mean that's an interesting number, but is it like is it a trillion dollars for bicycles and it's only 20 billion for e-bikes?
Mike:Like I have no idea, ok, so I don't know.
Jerry:OK, so we will put that in the show now.
Josh:So it's a total bicycle market, but 20 billion, that's. I did I would not have guessed that worldwide right.
Jesus:Yeah, that's worldwide yeah and we're I think we're we're behind like five, six years from Europe. Like my daughter, Anna lives in Spain and she's been there for three years. She works for a tech company and she uses an e-bike never planning to have a car, and she uses an e-bike.
Jesus:That's like how she gets around, yeah all over she lives in Valencia and she's just got to work grocery shopping. Her boyfriend has another e-bike. Those e-bikes are provided by the company. The company pays. It's like a lease Company pays half and they pay half and they have an insurance. They can just leave the bike anywhere. If something happened to the bike they give, they give you another one. So that's a cool concept. So it's like, yeah, we're starting here in the United States, but yeah, europe is like e-bikes all over.
Jesus:Like I have friends that I met and specialized that their kids are starting to ride mountain bikes, but in e-bike e-mountain bikes. So I mean I know there's like people like, oh, e-bike this, cheating or not, I think it's a different experience. And like, if you surf, you have a long board, you have a short, you have a fish, you have this. You have three, four, five, 10 boards, right. I mean I saw you guys have all kinds of bikes, right. So it's a different toy in your garage, that's it. I mean you want to go out and hang out with your friends and go out and get a beer. I'm going to grab my e-bike, go to downtown Tucson, get a beer early dinner with my wife and come back. We no sweat, no problem, I'm going to go train. I'm going to grab my gravel bike, I'm going to grab my road bike.
Jesus:So it's just a different toy.
Mike:What I like is the concept of I think you said Type 1.
Jerry:Class 1.
Jesus:Class 1. Thank you.
Mike:Where you're pedaling and assisting? Yeah, because then you're still getting the exercise. And when you need YouTube, whatever, it's like electric. A lot of times you'll see maybe people who wouldn't be on bikes as much as they would be, maybe older generation, whatever, and they're riding and having fun still. So allowing people to get on the two wheels with the motor to help just seems like a very positive thing. How old are your kids?
Jesus:My daughter, anna, she's 28. Alejandra, she's moving to Spain Actually, she's leaving tomorrow 24. And Ivana, 14. Had three.
Josh:Oh, that's a pretty big. That's a pretty big gap. Same wife the people think that I have life. That's a two family scenario.
Jesus:Yeah, kudos to my family because they've been super supportive in all my cycling career my wife, anna, my daughter's Ivana, alejandra and I mean they've been a big blessing for me and my brother now they have my brother and my nephew involved in the project, so this is great. That's super awesome.
Josh:When.
Jesus:Sofia. We cannot have Sofia out of this equation. Sofia, it's great you met her right. Yes, yeah, she's pretty cool.
Josh:So how's Sofia related to you? How do you know? Friend.
Jesus:Yeah, friend, she's like my fourth daughter.
Josh:Fourth, daughter.
Jesus:She's great. Yeah, she married a guy that I met, his family, a long time ago. She's from Sonora actually too, right, no-transcript. So she's great, she's. She's the one that makes all the, my daughter. Yet my youngest daughter, ivana, she's the tick tock manager. Oh wow, she put him in a dance and do all those crazy things, and so if you manage all the social media and all that stuff and that's good.
Josh:You get the young ones to do all the social media, because we can't figure that much better.
Mike:So, jerry and Jerry, here he's, who's wearing the ride to sound with the cool logo we talked about. Yeah so these guys help with the design of logo, shirts and merchandise like that?
Jesus:Yeah, we we have stickers now we have Pints. We this is other idea that we have for ride to son. We're launching Right to some. We wanted to be a brand, like we're. We're working on a Tucson Sunset collection which is t-shirt, a Jersey, mountain biking Jersey, a regular road Jersey, then beer pint but coffee mug. So a few things. Every collection will have their own merch, you know.
Josh:Yeah, no, I see, you know like launch different collections and then kind of have them Mm-hmm, have a shelf.
Jesus:We've been telling all the teachers honestly like over that Google saying and know the e-commerce and all those, yeah, I mean people just placing orders and we just packing people cool, well, great, well, shout out to the Psychologist talked about pre-show.
Mike:I mean that was super cool, very clever and and play on words and just a really cool shirt, thank you. And also like marketing. So can you, can you talk to us a little bit about? I see that, like some of the packages you have here for like bike Tune-ups and things like that and maybe I'm a misnomer stood it when I was like but like to shredder the show off Stuff like that.
Jerry:I love it. I love the pretty interesting concept.
Mike:Yeah it is. Tell us about those.
Jesus:Show off. It's the biggest tune up that we have. So you go out and part of the tune up is we polish, we kind of like I got this from Mexico. I mean you go to Mexico, they tune up your bike and they put the bike in 500 pieces. I mean they take everything. Literally they destroy the bike and they put it together back, they clean it, they pull off off body restoration.
Jesus:Yeah, exactly. So that's why show off, because we have we love mock-off products, so that's what we have there. And so includes a bike wash and polish so you get the bike super shiny, even the tires. Like going out your car to out of detail, yeah, let's show off. You go out and you can showing off your friends. You know, the shredder is a basic one. I'm just gonna go and shred it. You want to put the bike?
Jerry:that just make it work. Yeah, I make it work. So.
Jesus:And yeah, I mean fun names that's easier to digest from the final consumer and saying that I'm gonna get the Tim I like to the tune up guy.
Josh:Yeah, it definitely caught my attention, yeah it's the first one We've seen like that. I like that idea a lot, thanks.
Mike:Yeah, very cool, yeah. And then I you talked about the Sunday market tour. Yeah, as well. So that that's what that was on there, that's ready.
Jesus:I mean whoever it's brave enough to ride. It starts at 7 30 in the morning. It's like two hours and 30, two hours and 45 minutes. We know we're getting really hot weeks coming, but Soon as monsoon starts we get this.
Josh:Yeah, it's probably worth like explaining something. You said that we're in the off season and I gotta imagine Our listeners like what are you guys talking about? Everyone rides bikes now, but our season in Tucson is different than everyone else. It's super, super hot right now, yeah, which just means that you got a ride at 5 in the morning or like 7 at night with lights, like that's. It's super nice at night and in the morning, but during the day I mean it was 106 today. Yeah it's 96. Right now it's almost 8 o'clock.
Josh:Yeah but it is a dry.
Jesus:That's what we are. We have a season in off season, I think we consider in Tucson season, starting October, officially on November, and that means because we have a snow birds, so people that come to spend the winter here, and For locals, or whether it's great. So, yeah, right.
Josh:Yeah, I I say we have eight months of awesome and four months of awful here. Different people have different thoughts on that timeline. That's where I land. When I was asking about your kids earlier, I was gonna tell you that my, my sons are for I have two sons 1410, and they're phenomenal riders, but they hate riding bikes really yeah, like they'll go to the park.
Josh:So they're gonna go to Angel fire with us and they'll ride that. They'll ride the you know, the lift up and the downhill. They like that, but they don't want to pedal. So I've decided I'm gonna buy them e-mountain bikes and I think that that'll get them out on the trail with us, and then they can challenge mom and dad. So we'll have to like grind to try to keep up with them, right.
Jesus:Yeah, I think my two daughters used to ride race BMX. Okay they went. When I used to work for R&R we have like a shop team and Anna and Alejandra used to race on the sunset across the street from.
Mike:Yeah yeah and we actually had bubbles, ben Chandler.
Jerry:Ben Chandler.
Jesus:Ben was the owner of the track.
Mike:And now it's, it's Andy.
Jerry:Andy, we had Andy.
Mike:Yeah, I saw that that one too.
Jesus:So yeah, and I was like I always take responsibility for that I was so pushy like, okay, mandatory training, racing, training, racing, training racing. They become teenagers, quit riding at all now my daughter Anna, I mean because she needs to ride, yeah, but but yeah, and then I'll hug us. She rides once in a while with me, but but they, yeah, they do all right, something that really has my curiosity.
Mike:So we've talked about bikes theft on multiple podcasts here. So I someone just posted, like an next door neighbor, that their bike was stolen a few doors down from from me when their backyard. So I'm curious. You mentioned that your daughter in Spain, where she leaves the bike like is, is Like do people steal bikes over in Europe like they do here, or they just kind of respect it like you don't mess with people's bikes?
Jesus:I don't know. I mean, she's been doing that, I think, for a year and a half already, and bikes it's still alive, yeah, so in her hands.
Mike:They must lock them up, though, right? Yeah, they have a lock.
Jesus:Yeah, they lock them out but I mean in Tucson you lock your bike and they.
Mike:Yeah, so.
Jesus:But yeah, I think they're a little more respectful in Europe than here.
Mike:It's part of the culture over there, completely yeah.
Jesus:I think never been in Europe yet.
Mike:Yeah, yeah, me neither, but I just I read about it.
Josh:I had a. We had a bike stolen from the garage when, when my wife was pregnant with my, with my old you month, my youngest son and I had a. You remember the Ellsworth, that brand. So I said an Ellsworth that was on the stand with no wheels on it. And you come in and the garage looked like it does right now there's, like you know, 20 bikes in there or whatever and they came and they took the most expensive bike, they took the Ellsworth. And what? What we found out was that there's a group of like, like thieves and they know about the bikes. They drive around and they find out where all all the high-end bikes are, and then they just drive and they look for open garages and they just hop out of their car, run in the garage, grab it, throw it back in the back car and then they leave. It's pretty interesting. So keep your garage closed. And then the other thing they told us and we're gonna have the Tucson police chief on, yeah, in a couple weeks, yeah, in July of July, yeah we're gonna talk to him a lot about this, but they did they with the garage door openers and they do the All day
Jesus:they call it.
Josh:Yeah, well they, they have like a.
Mike:Unit that they just press it and it'll open.
Josh:Every garage in the neighborhood runs through all the code, so I have a kill switch. Mm-hmm. I got an Amazon for like 12 bucks already and every night I kill my garage door opener so it can't be open from the outside. So if they come by and try to hit that, they can't get in the garage. Yeah, 12 bucks, it's worth the Investment.
Mike:I can't find it, but I think was on Hawza Halix, which is like the group that rides Hawes up in Mesa, arizona.
Josh:You're looking like you don't know what we're talking about. You don't know about the Hawes trails in Phoenix. No, in Mesa he rides it.
Mike:Oh my god, bro, you got it.
Josh:You got to get up to Phoenix.
Mike:I mean it is don't they have the e-bikes? Don't they take them up? They like like it is. It is.
Josh:I don't even know how many miles they have now 50, 60 miles of of flow like.
Mike:For a machine-built anything but anything, yeah, but.
Josh:But it's a shuttling, it's a Mesa uh-huh in, you know east, east of Phoenix. It's it is Amazing. I mean it's worth the trip up. I mean I you wouldn't believe that Phoenix is like a destination for cycling, but I mean that Hawes trail system is just amazing in this active group called a Hawes a Halux on Facebook is what it is.
Mike:But anyway, one guy posted he was ran into the grocery store Literally for like two minutes. It comes out and his bike lock is cut, and so they're always like please keep an eye out for this bike.
Josh:Yeah, so anyways everything yeah. All right. So so you, you, you've, you're, you got your sunset collection that's coming out.
Jesus:Sunset collection. The classic. Which is that? That? So this is the classic, yeah, okay, what's the?
Josh:difference. What's the vibe on the sunset one? Have you guys published that yet, or can you talk at all about it? You got my phone, I'll show you you can explain it, because our listeners won't be able to see what you see.
Jesus:I know You'll be better describing this To the well.
Mike:He's pulling this up on the website. Oh oh wow rad. I love the colors.
Jesus:Yeah, so it's like the thing is we're trying to create everything because you saw our window right. That, yeah faces like Mountain. So this, even the logo, it's pretty much what we see every morning, oh cool.
Josh:So it was the idea that you're gonna keep the same base logo and then have the color scheme change on the inside and have different.
Jesus:That's a beer paint so that's cool.
Mike:Yeah, that's awesome. Do you guys design that? Jerry's? You did yes, so do you work on the computer? Well, you can. You don't have a microphone.
Josh:We can give them a microphone here.
Mike:Yeah, give them a microphone. Like use the computer for that, or is it hand-drawn or yeah, yeah, illustrator, okay, illustrator, illustrator yeah that's beautiful artwork, man, really cool.
Jerry:Thank you, thank you.
Mike:Yeah, yeah, um, and then so you know, you mentioned, like, the location and the view and so on your website also. You can totally see where they're located and, like, trader joe's is not far, um, and right off the loop there, so that that's, yeah, really cool. So everything, so everything for for people either in town or not, from tusan, and could very easily go to your website, yep, and find all the information they need on the stuff We've talked about here, maybe planning a trip, rent a bike, um, and get set up like that.
Jesus:If someone comes and they need like a okay, I've never been in tusan, we want to ride and we want you to guide me. Even if we don't have that on our website, we can always custom your adventure like okay, um, I'll be your guy, I want to go and check all the Local beer. Okay, yeah, let's create. This is so. We sit down and talk to them what you want and we just make it happen.
Jesus:Okay, like map out, like a kind of a tour of the yeah, I'm gonna go downtown and go to, or you want to do like Mexican food? Okay, let's go to real sonora and taco sonora hot dogs, is that? Yeah, um, or whatever you know we can it's just a sonora.
Josh:Hot dogs, a real thing in sonora. Or is that just a two-something?
Jesus:No, it's okay, so it's a real thing. Okay, it's totally a real thing. They started in uh, sulao Vrion, where we are from, uh, and that's where it originated.
Mike:Yeah, the bacon wrapped. Okay, so we should explain what a sonora dog is. It's just deliciousness in a bun, sweet bun.
Jesus:Yeah, it's a sweet bun with.
Josh:It's like a pocket right, because yeah, it's like a pocket, like freshly baked, like freshly baked wrapped hot dog.
Jesus:And then they wrapped the sausage with uh, with bacon, uh grill onion.
Mike:Yeah tomato.
Jesus:Uh, you put certain salt, like green salsa or chili, verde salsa or whatever mayonnaise mayonnaise and uh, mustard, and that's it, that's the original one. I mean we, some people put like mushrooms and this and that and beans. Beans, yes uh, so they started in in over gone in sonora and then they got really popular in hermosillo and then we import them from hermosillo to that's what we put beans. Oh you guys import them.
Mike:Yeah, so it was it's it's from Like it moved.
Jesus:Yeah, we moved up.
Mike:Yeah, so okay, I think about your concept, though, when you have your snoring dogs right, or are you already doing snoring dogs?
Jesus:at your shop, not yet.
Mike:Yeah, yeah, yeah, you're gonna bring the real, the real deal though.
Jesus:Yeah and um. So in hermosillo they start putting beans. Oh, and when we started making those in our hot dogs here in in tucson, they replicate the ones in hermosillo. Yeah and um. I mean they're real.
Mike:They're real from sonora, that's the real sonora History of the sonora dogs.
Jesus:That's now. It's like a signature thing from to time.
Mike:It is. Yeah yeah, the Whatever a food trucks. You know the street vendors, yeah, for me they're the the best out there.
Josh:But yeah, I mean they did the food wars right with bks and willa canelo right.
Jesus:Yeah, actually work on. It wasn't chicago. In a certain like a hot dog event or whatever, he Took that's another dog to the event.
Mike:How did it, do I?
Jesus:think he did great. It's on the, you just Google it or something.
Mike:Yeah, yeah, what a canelo chicago. Yeah, and you'll be there for sure.
Jesus:Um so, yeah, it's real like uh, and there's like real sonoran tacos. Like you know, in oaxaca they more corn sonora, more flour tortilla. So I mean we do have Great mexican food in to son like it's really good it is.
Mike:Speaking of tours, I mean they have signs around town, right yeah, like the food, whatever to like what's your favorite mexican place in to son?
Josh:that's like that's uh, I'm gonna quantify it for you. Yeah, I want to give you some more variables here. That's, uh, within a safe riding distance from the loop. Okay, okay, that's hard, I know, because, but it does go downtown. It does go down kind of south to son, though.
Mike:Down by the horse as well.
Josh:Yeah, but it's not. I mean you can get to bks miniduto, you know.
Jesus:Natures, all that stuff down there right, best mexican food you can ever try, in to son real sonora. Sonora from the border, I mean from sonora state in mexico. I think is um Dodge and grant. Okay, it's like a little food truck there. Um caramelo king, yeah, dodge yeah. Caramelo king, yeah, middle king. Yes, of course that's legit yeah.
Mike:Dodge and grant that was our. That was our go to. We ride bikes to that, because I live midtown.
Jesus:And it's a kind of yeah kind of he's been. He's been there for a long time, yeah yeah, 23 years, he's got the dulce de yeah there and everything. Yeah, so he's from obrigan and his tacos and his son's sonora hot dogs are they're real, like so good?
Mike:That's my favorite, all right.
Josh:Well, that's good, because I, I do, I don't know how we're talking about mexican food right now, in a podcast but it's awesome, so like so like Explain to me what the hell's the difference between a caramelo and a quesadilla.
Mike:Yes, that's the. That's the million dollar question I know they're like they're smaller years, but like what's the difference?
Jesus:I think it's more cheese. I think it's marketing.
Mike:What's the difference?
Jesus:jerry, the diferencia entre entre un caramelo y una quesadilla con carne.
Mike:Yeah, como, like, yeah, caramel, look in. Like, get really jerry really close to the mic. Yeah, lean up, it's got it. Yeah, there you go, yeah.
Jerry:Oh, that's it. Smaller tortilla, smaller tortilla and uh.
Mike:Deep, oh, deep fried. Oh, they're deep fried. Yeah, the caramels are deep fried.
Jesus:Yeah, not deep fried, but they fried in the pan.
Mike:Yeah, they're fried yeah and they're so delicious, so good.
Jesus:Yes, and there's other one now it's called vampiroy thing. They put like a like anaheim pepper, grilled anaheim pepper, inside the quesadilla with a, with a steak, I mean there's.
Josh:I haven't had so many good man. What was it? What would you say? Do you say vampire? What did you?
Jesus:say that's what they call it vampire or something.
Josh:Okay, oh vampirah.
Jesus:They put like uh, if they have to tortilla, they fold it, put cheese steak and uh, anaheim pepper inside. Um, there's so many, I mean wow, there's so much good food.
Josh:I'm a taco fan. You're a taco fan?
Jesus:Oh yeah, when are your?
Josh:favorite tacos.
Jesus:Uh caramela king.
Josh:Same same thing yeah, so I got to go to this place, but I never been they have everything.
Jesus:I mean they have, Uh, in the morning they have um breakfast burrito, obviously, but they have a cabeza which is yeah, go ahead.
Mike:Yeah, yeah, but it's cheek right.
Jerry:She.
Jesus:Well, you can. You can ask for cheek brain. Do you have everything? Literally like I didn't know they had that stuff there. Ask for ice.
Mike:Is it good? Oh, yeah, really so.
Josh:I lived in. I lived in England during mad cow disease Like do you remember that? So, like I could never eat brain because mad cow is going on when I was in England, so I'll never eat that's why? But I'm good with the, with the cheek. That cheek is great.
Jesus:Yeah, I mean, and it's not really hard to. I mean, if you guys want to, if you get like a crock pot or whatever, yeah, so easy.
Mike:Really.
Jesus:Yeah, buy it on any any supermarket they sell the cheeks and back and seal. Put them there 12 hours. I can email you the recipe.
Mike:Do it man. Yeah, we'll put it in the show now it's yeah I don't know, is it going to be hard to get? Cheek meat we're like all around the United States, walmart everywhere.
Jesus:Walmart and they sell it and they have it there, and with the high quality one.
Mike:No, kidding, yeah, what is? What is it called Cheek meat?
Jesus:I guess, yeah, I mean, I think it says in English, cheek and Spanish like catch it. Yeah.
Josh:Okay, hey Zeus, I got to tell you a story. I got to tell you a story about the first guy I met, named Jesus. Okay, have you heard this? Story so so I grew up in Detroit, michigan. Yeah, like no Hispanics at all.
Josh:None, when I was there, Just I've never met anyone from from Mexico, from South America. I just never met anyone, just it was completely ignorant to it. Join the Air Force and I got stationed in Monterey, california, where I was learning languages, I was learning Arabic. And when in the military, in the American military, at the beginning you're training, you have to wear a uniform every day and you're not allowed to go like out into the world until they, like you know, a few months or something, and finally they let us out. And and I had a roommate who was from El Paso, so like he grew up right with like all kinds of Hispanic people, yeah, so that was like it was like all of his friends, that he knew it and so I go into, so we leave base for the first time, you know, big Hispanic community all over all over California, right, and I go into a gas station and there's a guy there and he's got Jesus.
Josh:And I come out to my buddy and like you're not going to believe this. There's a guy in there and his name is Jesus. He's like hey.
Mike:I just think the big Lebowski.
Josh:Yeah, he's always bowing the bowing.
Jesus:Jesus you bowl.
Josh:Are you big bowler?
Jesus:No, no, no, alright.
Mike:Jerry, what is your favorite restaurant? That's not too far like rideable off the loop.
Jerry:Jack in the box. Are you serious?
Mike:Yeah, I love.
Jerry:the tacos are great, really. Yes, seriously.
Josh:Jack in the box taco?
Mike:Yes, you're not messing with us here. They're good, yeah, are they my kid likes Taco Bell, like it's going on a style. Are they better than Taco Bell?
Jerry:Yes, I don't.
Jesus:Never tried.
Jerry:I never tried him. Okay, so yeah, Jack in the box like great fast food.
Josh:Alright, okay, they got many tacos. Now you can get a box of mini tacos.
Jerry:Yeah, yeah, little ones.
Mike:Yeah, get the box. That was not what I was expecting.
Josh:Yeah, did not expect to see Jack in the box, yeah.
Mike:Alright, okay, so what's? What's the next project that you're working on? Any any new art after the sunset?
Josh:project. What's the next collection after after sunset?
Jerry:I'm still working on it, on the sunset project, so I don't know what's next. What's next?
Mike:I'm thinking Sonoran dog somewhere, throw it in the like some sort of a we're gonna work one in that, luchadores luchadores wrestlers.
Josh:Oh, that would be perfect.
Mike:Yeah, that's a great concept.
Josh:Yeah, yeah, we should probably explain that for listeners that might not know. This is kind of Mexican wrestling, not so Libre. Right, not so Libre. You've seen natural Libre. There you go, yeah Right.
Jesus:Yeah, if you've seen that movie. Yeah, that's all about that. Like it's a really big thing in Mexico and luchadores are like I'm like heroes or something.
Josh:Are they really? Yeah, I mean yeah, it's not just, I thought it was just like like a show, but no, but they're like big I mean soccer and lucha Libre Together.
Mike:It's the thing.
Jesus:It's that big. It's that big lucha.
Mike:It's like I mean okay, but it's fake right, Like WWE, or it's the same thing? Yes.
Jesus:Yeah, but I mean, but it's part of the show, you know, but it's as big as the kids believe in that.
Mike:the kid moment.
Jesus:You know, I mean they become teenagers like dude, yeah, but yeah, but yeah no, it's big, especially in south Mexico Mexico City, Guanajuato, all those places are okay, have you ever gone to a lucha?
Mike:Yeah, you have, it's great.
Josh:Yeah, is it.
Mike:I bet yeah, like just the hype and everything. Hey the vibes inside the place.
Jesus:I mean it's. You see adults like, no, don't do that. Yeah, jump over the rope. It's crazy. I mean it's part of the culture, it's great.
Mike:Okay, so what's who's the best? Lucha or whatever you, what are they called? I'm sorry, Luchador.
Jesus:Yeah, what's the?
Mike:what's the best, I think it's wrestling.
Jerry:So, oh really, mexican, I'm going to say son of the Viking, I don't know.
Mike:I don't know, son of the Viking. Yeah, say that again, but come on the space yo.
Jerry:El hijo del viking Okay.
Mike:All right, yes, the son of the Viking, that's a lot. We'll have to put that in the show notes as well. Okay, so he's. He's still a luchador.
Jerry:Yeah, yeah.
Mike:Okay, what? And then you mentioned that was, that was Mexico. What about? And do you have any others like nationally in the United States or anywhere in?
Jerry:the United States. Uh, wwe, do you know WWE? Yeah, of course. Oh, um Roman Reigns.
Mike:Okay.
Jerry:He is uh undisputed WWE champion.
Mike:So I'm older than you, like twice your age, so for me it was. It was Randy Macho man savage Macho man.
Jerry:I'm an iron chic.
Mike:I love the iron chic for whatever reason.
Jesus:So Junior, he is a fan of Lucha Libre and W W. You know that stuff seems like a baby.
Josh:Oh really, yes. So we tapped into your, your passion here, so that's what we're launching, that luchador, it's because we know he's going to create good stuff. Okay, so so just be honest, do you dress up at home like that? But, those types. Right, he's saying no, but I don't know, man, I don't know who knows, okay, uh, when he turned uh when for to be guys?
Jesus:I think when he turned like seven or eight. I was here in Tucson, uh huh. So back in those days it was a luchador called the Mystico. It was the top guy, like El.
Mike:Mystico yeah, okay.
Jesus:And so I called this lady and I told her okay, this is my size, I want you to create this costume. He didn't know nothing about it.
Mike:He didn't know that I was going to be there this is for you, that's me yes.
Jesus:I travel Me my wife. We went to go to his birthday party, yeah, so I show up with dress up like the Mystico that completely boots and everything, and he was seven or eight years old.
Mike:Yeah, he was shocked Completely. Did you think he was really a Mystico?
Josh:Nope, nope, no.
Mike:You knew, you knew exactly you could just tell I wasn't the same fit and form. Did you know it was?
Jerry:your uncle? No, I don't know.
Jesus:No, but it was, but this guy is not the real one.
Josh:What's uncle Teo? Yeah, yeah, yeah.
Jesus:See we're doing like I gotta learn we're going.
Jerry:Yeah, we're going all of us Louche.
Josh:Haakos. I mean right, 10% of the first Jesus I met in California, I think we took, we took the bikes out of the equation.
Jesus:Yeah, I guess we kind of did.
Josh:Alright, so it's, it's ride Tucson AZcom. Yep, Ride Tucson AZcom. And if you want to rent a bike, if you wanta bike experience, if you want to do any type of cycling, give you guys a call. Absolutely, hook them up. If you want a free beer, stop by.
Mike:Stop by Get your bike with the show off, the show off or the shredder to an up To an up, like I don't think there's another shop in Tucson that does like a polishing job.
Josh:I've not seen that anywhere, really I don't.
Jesus:Yeah, I don't think they might do it, but it's not like it's not advertised I think it's great thing to receive your bike and like show room quality way better than you drop it in. Okay, my gears will work, but on top of that I get it shiny, right.
Mike:Yeah, what's a what's a turnaround time on the show off 48 hours.
Jesus:That quick. Yeah, right on, because I'm really close from my house. So I mean we open this during summer. This is our schedule. We open 7 am. I'm there like 6 30 in the morning. We close at noon 12, 12, 30. Yeah, and we. We open at 4 o'clock and we close at 8. Yeah, we do that on summer because you don't really have no one's.
Josh:No one's coming in from new for people.
Jesus:They're out of the state of Arizona. It's so hot that no one will show it, not even lizards, that's true. So we do rent bikes really early and we rent bikes for sunset, okay. So that's why, in starting October, we will do probably 10 till 6, 10 till 5.
Josh:Nice, but yeah then your siesta is gone and then my siesta is gone.
Jesus:Yeah, unfortunately, but it's all good, yeah. Yeah, yeah, right on, we take the siesta at the shop, like the Japanese sushi places, they just close and they just sleep in the chairs, that's awesome.
Josh:Well, hey, Zeus, Jerry, you guys got any last words. You want to leave our listeners with?
Jesus:Oh, thank you guys so much. We're we're really big fans of your podcast and we feel blessed to have us here and thank you very much.
Josh:Well, we we feel blessed that you guys came. Thank you so much. I'm I'm glad we were able to work it out. Thank you so much for the back and now. Yeah, back and now I should be able to say that I'm a linguist after all.
Jesus:You might be able to read the label.
Mike:Read the label, bro. Alright. Ride Tucson, Tucson, Arizona. Bacanora for for amigos, Chingones, for good friends. Yeah, this Bacanora is 100% organic. It was distilled, bottled for Ride Tucson.
Josh:Wait case Chingones. Is that just good, good friend.
Jesus:Yeah, cool Good friend Chingones is like a bad word.
Josh:It's like we're going to keep it in. We're an explicit podcast. Google it. I'll Google it.
Jerry:Okay, it's.
Jesus:I mean, it's not super bad, it's like Chingones, like it's, it's like being super cool.
Josh:Being super cool yeah super cool, yeah, okay.
Mike:Beyond cool, beyond cool. Yeah, super cool, yeah, super cool.
Jesus:Yeah, cool yeah exactly.
Josh:Guys, thank you so much for coming and spending some time with us.
Mike:Thank you Good chat yeah.
Jesus:Guys, what's great? Okay, yeah, yeah, very good.
Josh:All right, I get fun yeah.