Garagecast - All Things Power Sports and Marine
This podcast will give you a boots on the ground look at "wants based" industries. Guest speakers will be actual dealers that distinguish themselves, industry insiders, OEM executives, and retail experts. This podcast is intended for those that work their fingers to the bone selling equipment that enriches lives and keeps friends and family values cemented in the American culture. With the intention of raising awareness, new ideas, and profitability, come and have a listen to Garagecast...Are You Ready?
Garagecast - All Things Power Sports and Marine
Ep. 325 - Live from AIMExpo. Building a top-performing motorcycle dealership—and know when it’s time to walk away?
Live from AIM Expo 2026, Tom and Cindy Hicks share how they built Southern California Motorcycles into the #1 Triumph dealer in North America—and what it took to successfully exit after 25 years.
They break down the small operational changes that drove big financial gains, why labor rate increases rarely impact customers, and how data, discipline, and 20 Groups shaped long-term success. A must-listen for dealers focused on profitability, sustainability, and planning their next chapter.