Channel Chats with Tina
Unlock the secrets of channel marketing with Channel Chats with Tina. Host Tina O'Dell, Juniper Networks’ channel marketing powerhouse, and co-host Harry Radcliffe deliver actionable advice on AI, leadership, and more. With a perfect blend of expertise and humor, this podcast is a must-listen for marketers and business professionals at any stage of their career.
Channel Chats with Tina
Episode 37: The AI in the channel episode with Alex Whitford from Partnerships Unraveled
Channel Chats turns three! To celebrate, Harry and Tina welcome Alex Whitford - VP of Revenue at Channext and host of Partnerships Unraveled for a conversation that blends personal milestones with big channel insights.
Together, they explore:
- How leading vendors are making it easier (or harder) for partners to sell, and why ease beats differentiation.
- How partners can use AI to generate demand, personalise campaigns, and stay competitive.
- The “three Ps” (product, program, people) every partner should evaluate when deciding who to work with.
- What’s next: how agility, marketplaces, and AI-driven enablement will shape partner success over the next few years.
It’s an episode full of reflection, practical lessons, and a look ahead at how AI and agility will define the next era of the channel.