021: Why Your Story Is An Essential Ingredient For Selling Anything Especially Coloring Books

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Something that I constantly preach to the members of my The Published Creator Member program if you're not familiar, I run a course and membership program called the Published Creator, and in that program, I have a course where I walk first-time book creators through how to design, publish, and promote their first book in 30 days

The program comes with six live coaching calls per month which are unheard of in the online course community, especially at the price point I charge. 

The reason why I offer such a high touch level of service is that it’s super important to me that my members feel and know they’re always supported

So how does this tie back to the topic of this episode and why the story is an essential ingredient for selling more copies of your books and related products?

It’s simple

Connection

In the world of artificial intelligence and automated that, we’re continually losing the one thing that we really crave now more than ever

Human interaction 

No one wants to do everything alone, and that’s why I created my first group program, My Coloring Club (currently on pause) if you’re not familiar, MCC was a weekly group virtual gathering where coloring book enthusiasts got together to connect, share life experiences, and color together 

I ran that membership for about a year, and it was very well received in huge part due to the high-touch level of experience I created from the start

Ultimately, I opted to shutter the membership because I felt in it’s at the time current iteration was no longer aligned with where I wanted to direct my energy, opting to focus exclusively on supporting newbie colorists produce and promote their books.

But even before I created My Coloring Club the #1 thing I believe helped create was my audience, soon to becoming my founding members was their connection to me and they connected to me through my story.

That's what you're going to master in a new free class/interview I'm hosting
PR Secrets: 7 Ways To Get Media Attention (So You Can Sell More Coloring Books) with Sheryl Bass of the self-published children’s book Baby Dragon’s Big Sneeze, that's sold to date over 400 copies in six months!!

Sheryl holds a master’s degree in Social Work and has studied child development. She uses these insights to inform her picture book writing. Sheryl also holds a master’s degree in Journalism and is currently working in public relations.

So if you’re serious about selling more books, you need to understand how to attract the attention of the media, I’m talking…

• Podcasts
• Print and digital publications 
• Blogs
• Television and radio
• Speaking opportunities
• Influencer/Partner opportunities and so much more 

Resources Mentioned In This Episode:

PR Secrets: 7 Ways To Get Media Attention (So You Can Sell More Coloring Books)

Never Too Late To Make It Happen (my coloring book that inspired all of this) available on Amazon 

The Published Creator Mentor Program