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The Published Creator Podcast
The Published Creator podcast is dedicated to helping authors, artists, coaches & content creators turn their books and book ideas into monetizable offers & thriving brands. Rodney Washington is a Creative Marketing Strategist, Author, Publisher, Educator & Coach.
The Published Creator Podcast
023: PR Secrets 7 Ways To Get Media Attention (so you can sell more coloring books)
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We all want to see our books in the hands of people who will enjoy and appreciate them, but’s face it, selling your books one-to-one can at times feel daunting.
But what if there was a highly effective way to go from one-to-one to one-to-many?
That’s what you’re going to learn in this new live presentation with my guest Sheryl Bass of the self-published children’s book Baby Dragon’s Big Sneeze that's sold to date over 400 copies in six months!!
Her goal in creating Be-Kind Publishing is to produce lighthearted rhyming stories with gentle themes of teamwork and friendship.
Video of the presentation is available on YouTube
PR Secrets: 7 Ways To Get Media Attention (so you can sell more coloring books)
1. Why you must get clear on your story and why it’s essential to secure the right media opportunities
2. What is a compelling hook and why you must have one
3. How to craft a press release that makes an editor/media contact stop and read
4. Where to find media contacts to send your release pitch to
5. Prepping your online presence for media attention and sales (getting your Amazon listing page media/sales ready for example, taking advantage of A+ content, researching alternative categories to add your book on Amazon) how to get more book reviews
6. Why it’s important to create connections offline as well as online we'll cover best practices for approaching bookstore owners/librarians, Facebook Group Admins, and Trade Associations
7. Little-known resources that can help you get more media attention and sell more of your self-published books
Resources Mentioned In Episode 023 of the Coloring Book Creator Podcast:
Publisher Rocket
Pubby.co
Story Originapp
Ingram Spark
BGS Authors
Net Galley
Sheryl Bass Website Be Kind Publishing
Baby Dragon's Big Sneeze: A Picture Book About Empathy and Trust
Self Publishing Made Simple
Claire McKinney Public Relations
021: Why Your Story Is An Essential Ingredient For Selling Anything Especially Coloring Books
Never Too Late To Make It Happen Adult Coloring Book (my coloring book on Amazon)
Want To Create & Publish A Book But Don't Know Where To Start? Check out my mini-course